Glossary

Here you will find all the important insights, KPIs, abbreviations and explanations you need for your success in the B2B SaaS industry. Whether you're looking for the hottest trends, proven strategies or clear definitions, our glossary will provide you with the knowledge you need to stay one step ahead in the dynamic marketing game. Jump in and take your marketing to the next level!

A/B Testing
ABM-Kampagnen
AOV
API
ARR
Above the Fold
Alt Attribute
Anchor Text
Asset
Attribution
Attribution time
BANT
BOFU
Backlinks
Black hat
Bold Claims
Bounce Rate
Bounce rate
Branded Keyword
Breadcrumb
Briefing (Sheet)
Broken Link
Buyer Journey
Buyer-Led Economy
CAC
CLTV / CLV
CMS
CPA
CPC
CPL
CRM
CRO
CTR
Campaign Concept
Carousel ad
Churn (Rate)
Cohort reporting
Compliance
Content Marketing
Conversion Rate
Conversion Tracking
Conversion Type
Copy
Copy/Headline
Copywriting
Core Update
Core Web Vitals
Crawling
Customer Journey (Map)
Customer satisfaction
Dark Social
Data Migration
Data Structure
Deal Desk
Demand Capture
Demand Conversion
Demand Creation
Demand Gen
Demand Gen Funnel
Demand Gen Videos
Doc Ads
Domain Authority (DA)
E-A-T
Engagement rate
Feature Flags
Featured snippets
Follower Ad
Font Weight
Forecasting
Frequency
Go-To-Market Strategy (GTM)
Go-To-Market motions
Google My Business listing
Google Search Console
Growth-Rate
Heading
Hex
Hierarchy (Text)
Hook
Hybrid Attribution
ICP
Impression Share
Impressions
Inbound marketing
Index
Indexability
Indexed Page
Integration
Iteration
Kek
Kerning
Keyword
Keyword Research (organic)
Keyword Research (paid)
Keyword rankings
Landing Page
Landing Page
Last Touch
Lead
Lead Gen
A
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Clear Search
100+ B2B Software Companies trust us with their marketing budget
Babbel
Billie
Braze
byner
celonis
charles
clearer
cleverconnect
eyeable
fiege
gohiring
join
lawpilots
liveEO
machtfit
Mondu
Moss
mula
multiplier
Orgamax
pliant
senken
sharpist
shopware
smoobu
spread
spryker
stripe
synera
emnify
Circula
6€ in pipeline for every 1€ in spend
Workmotion
Changing the strategy from lead gen to revenue marketing
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
Haiilo
18% YoY growth of opportunities in DACH
proof
With custom data enrichment to scalable account & lead scoring
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
Teamviewer
Taxfix
133 B2B customers
loxo
20 hand-raisers & 7x Pipeline in just 24 days
Workist
Scaled to 4x ROAS
Lucanet
Strategic advancement of the comprehensive paid media strategy
Instaffo
Bringing demand generation to the next level
Humanoo
Creating & implementing a Revenue Marketing Strategy from scratch
Studytube
Enhancing the pipeline impact of paid social activities in the DACH region
Tidely
80% MRR Growth & 2x ROAS in just 6 months
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
Yokoy
Implementing a holistic demand generation strategy
Playplay
10X more pipeline in DACH
Clockodo
Improved data accuracy & system synchronization
Xentral
62% drop in cost per SQA in 6 months for non-branded search campaigns
HRS
Urban Sports Club
Bridging the gap between brand and demand
Storyblok
Helped scaling from 36 to over 250 employees
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
Luzmo
Introducing Demand Creation framework
Memtime
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
meistertask
Increasing inbound ICP lead generation
Doinstruct
Introducing inbound lead generation from scratch

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