Glossary
Here you will find all the important insights, KPIs, abbreviations and explanations you need for your success in the B2B SaaS industry. Whether you're looking for the hottest trends, proven strategies or clear definitions, our glossary will provide you with the knowledge you need to stay one step ahead in the dynamic marketing game. Jump in and take your marketing to the next level!
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Bridging the gap between brand and demand
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Elevating Personio’s global paid growth approach
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Planned and created high-quality Organic Social content for onlyfy by XING
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With custom data enrichment to scalable account & lead scoring
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Modernized Paid Social by applying our Creative Strategy Framework
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Drove over $1.5 Mio. in pipeline via paid media in 6 months
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18% YoY growth of opportunities in DACH
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Introducing inbound lead generation from scratch
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Changing the strategy from lead gen to revenue marketing
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Modernizing paid strategy by integrating Thought Leadership Content
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Increasing inbound ICP lead generation
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6€ in pipeline for every 1€ in spend
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133 B2B customers
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Helped scaling from 36 to over 250 employees
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Scaling LinkedIn paid social through a holistic demand creation strategy
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20 hand-raisers & 7x Pipeline in just 24 days
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Improved data accuracy & system synchronization
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62% drop in cost per SQA in 6 months for non-branded search campaigns
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Bringing demand generation to the next level
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Strategic advancement of the comprehensive paid media strategy
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Scaled to 4x ROAS
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Targeted optimisation of the outbound approach
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10X more pipeline in DACH
This is some text inside of a div block.
Bridging the gap between brand and demand
This is some text inside of a div block.
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Increasing inbound ICP lead generation
This is some text inside of a div block.
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
This is some text inside of a div block.
133 B2B customers
This is some text inside of a div block.
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
This is some text inside of a div block.
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Improved data accuracy & system synchronization
This is some text inside of a div block.
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Bringing demand generation to the next level
This is some text inside of a div block.
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Scaled to 4x ROAS
This is some text inside of a div block.
Targeted optimisation of the outbound approach
This is some text inside of a div block.
10X more pipeline in DACH
This is some text inside of a div block.
Bridging the gap between brand and demand
This is some text inside of a div block.
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Increasing inbound ICP lead generation
This is some text inside of a div block.
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
This is some text inside of a div block.
133 B2B customers
This is some text inside of a div block.
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
This is some text inside of a div block.
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Improved data accuracy & system synchronization
This is some text inside of a div block.
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Bringing demand generation to the next level
This is some text inside of a div block.
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Scaled to 4x ROAS
This is some text inside of a div block.
Targeted optimisation of the outbound approach
This is some text inside of a div block.
10X more pipeline in DACH
This is some text inside of a div block.
Bridging the gap between brand and demand
This is some text inside of a div block.
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Increasing inbound ICP lead generation
This is some text inside of a div block.
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
This is some text inside of a div block.
133 B2B customers
This is some text inside of a div block.
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
This is some text inside of a div block.
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Improved data accuracy & system synchronization
This is some text inside of a div block.
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Bringing demand generation to the next level
This is some text inside of a div block.
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Scaled to 4x ROAS
This is some text inside of a div block.
Targeted optimisation of the outbound approach
This is some text inside of a div block.
10X more pipeline in DACH
This is some text inside of a div block.
Bridging the gap between brand and demand
This is some text inside of a div block.
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Increasing inbound ICP lead generation
This is some text inside of a div block.
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
This is some text inside of a div block.
133 B2B customers
This is some text inside of a div block.
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
This is some text inside of a div block.
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Improved data accuracy & system synchronization
This is some text inside of a div block.
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Bringing demand generation to the next level
This is some text inside of a div block.
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Scaled to 4x ROAS
This is some text inside of a div block.
Targeted optimisation of the outbound approach
This is some text inside of a div block.
10X more pipeline in DACH
This is some text inside of a div block.
Bridging the gap between brand and demand
This is some text inside of a div block.
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Increasing inbound ICP lead generation
This is some text inside of a div block.
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
This is some text inside of a div block.
133 B2B customers
This is some text inside of a div block.
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
This is some text inside of a div block.
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Improved data accuracy & system synchronization
This is some text inside of a div block.
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Bringing demand generation to the next level
This is some text inside of a div block.
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Scaled to 4x ROAS
This is some text inside of a div block.
Targeted optimisation of the outbound approach
This is some text inside of a div block.
10X more pipeline in DACH
This is some text inside of a div block.