Glossary

Here you will find all the important insights, KPIs, abbreviations and explanations you need for your success in the B2B SaaS industry. Whether you're looking for the hottest trends, proven strategies or clear definitions, our glossary will provide you with the knowledge you need to stay one step ahead in the dynamic marketing game. Jump in and take your marketing to the next level!

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Urban Sports Club
Bridging the gap between brand and demand
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Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Doinstruct
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Circula
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Xentral
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.
Urban Sports Club
Bridging the gap between brand and demand
This is some text inside of a div block.
Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Doinstruct
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Circula
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Xentral
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.
Urban Sports Club
Bridging the gap between brand and demand
This is some text inside of a div block.
Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Doinstruct
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Circula
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Xentral
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.
Urban Sports Club
Bridging the gap between brand and demand
This is some text inside of a div block.
Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Doinstruct
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Circula
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Xentral
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.
Urban Sports Club
Bridging the gap between brand and demand
This is some text inside of a div block.
Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Doinstruct
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Circula
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Xentral
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.
Urban Sports Club
Bridging the gap between brand and demand
This is some text inside of a div block.
Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Doinstruct
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Circula
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Xentral
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.

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