Glossary
Here you will find all the important insights, KPIs, abbreviations and explanations you need for your success in the B2B SaaS industry. Whether you're looking for the hottest trends, proven strategies or clear definitions, our glossary will provide you with the knowledge you need to stay one step ahead in the dynamic marketing game. Jump in and take your marketing to the next level!
60+ B2B Software Companies trust us with their marketing budget
Circula
6€ in pipeline for every 1€ in spend
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Workmotion
Changing the strategy from lead gen to revenue marketing
Haiilo
18% YoY growth of opportunities in DACH
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
Taxfix
133 B2B customers in 2023
Workist
Scaling inbound to become the #1 pipeline source
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Urban Sports Club
Bridging the gap between brand and demand
Instaffo
Bringing demand generation to the next level
Humanoo
Revenue marketing strategy & implementation from scratch
Yokoy
Implementing a holistic demand generation strategy
Playplay
10X more pipeline in DACH
Sastrify
All-time high in inbound website requests after 6 months
Storyblok
Helped scaling from 36 to over 250 employees
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New Work SE
Planning and creating Organic Social content for onlyfy by XING
Luzmo
Introducing Demand Creation framework
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meistertask
Increasing inbound ICP lead generation
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Doinstruct
Introducing inbound lead generation from scratch