Driving Revenue for B2B SaaS & tech companies since 2019
Performance marketing is a team sport.
We're playing to be the world champions for B2B SaaS and tech.
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Trusted by Europe's most ambitious B2B SaaS & Tech brands
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"Just 6 months ago, 80% annual growth was imaginary. Thanks to YOYABA, we're now tracking towards it and making every decision based on data."
Nick Bhutani
VP Marketing, Proof
71,7 %
New customer growth YoY
+25 % YOY
New customers from organic
"With YOYABA, we were able to implement the right processes, structures and analytics with immediate business impact in no time. Together, we achieved a 1:4 spend-to-pipeline ratio and built the data foundation to invest with focus."
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Josef Elsperger
Deputy CRO, Infoniqa
-41%
in Cost per SQL
1:4
Spend to Pipeline Ratio
"Time and again, YOYABA develops fresh, relevant and exceptional creatives, built on a deep understanding of our target audience. By continuously optimizing our messaging, we've kept improving on already strong results."
Markus Bimüller
VP Marketing, Workist
4x ROAS
43 % Lead-to-SQL (CR%)
Achieved >2x
in Closed Inbound Orders
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Doubled outbound SQLs in 5 months through a signal-based outbound engine.
We handed our global paid strategy to YOYABA and they delivered. They brought a senior team with deep GTM expertise for B2B, took full ownership across multi-six-figure monthly budgets and consistently went above and beyond.
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Personio’s global paid growth partner, driving paid & creative strategy and performance marketing
Building a high-functioning paid growth (including Search & Social) to match the unicorn’s ambitious growth goals
Leading SEO & GEO to put an enterprise commerce platform on AI-driven replatforming shortlists
SEO strategy focused on SMBs and bottom-of-funnel keywords with high buying intent
Building a data-backed paid engine for 3 different product streams & a cross-market approach
Building a revenue-first paid & organic growth engine
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Building a full-funnel growth engine across paid, organic and RevOps for an AI recruiting platform
Partnering up on paid media to hit $25M by the end of the year
Building a high-performing paid social engine through structured testing, a strong creative strategy, and channel expansion
from a student dorm to europe's leading performance marketing agency
Over the past 7 years, we have built revenue engines for over 100 B2B SaaS and tech companies and have grown into a team of 55 experts.
An everything agency for everyone
We started scrappy: four of us, offering SEO, performance marketing, web design and anything else people trusted us with. Two of us were friends from university, the other two were father and son. None of us really knew what we were doing, and we probably learned faster because of it
The year we found our ICP
At 40K monthly revenue we hired Janik, Matthis and Claas, who quit university mid-pandemic to go all in with us. With them on board we beat ten much bigger agencies to win our first B2B SaaS client, and that one project opened a world we immediately wanted more of. Instead of running a market analysis, we pointed our services and marketing at B2B software companies, without knowing that the thing we had just found had a name.
YOYABA’s first home
From here on, everything moved quickly. To accommodate our growing team, we moved into our first large office in Hamburg. At the same time, we sharpened our services to focus more on performance marketing. One result of this was the spin-off of YOYABA Tech, which has focused entirely on web design since day one.
Scaling tomorrow’s unicorns
Our new focus on B2B SaaS brought us Humanoo, Usercentrics, and other software clients. These projects were larger than anything we had handled before, and we had to hire quickly to keep up. Our focused collaboration with SaaS & tech companies also showed us that the revenue impact of paid media combined with organic growth and RevOps is significantly greater. That is why we built specialized teams for all three services.
Welcome to our new HQ
Over the course of a full year, we created a space that provides enough room for our growing team, fosters creativity, and encourages human interaction. We invested a high six-figure sum in an office that reflects our brand, values, and energy. And every cent was worth it.
Moving upmarket
With three teams and a full focus on B2B SaaS & tech, we have won clients like HubSpot and Personio and grown our team to 55 amazing people. We also hosted our first Future of Revenue Marketing events with 75 GTM leaders from B2B SaaS and tech companies. 2025 became the best year in our history. Through this, we also learned which clients we can create the greatest impact for. We have continued to follow this insight by moving further upmarket.
Proven B2B marketing expertise. Powered by AI.
Seven years after our founding, we are Europe's leading performance marketing agency for B2B SaaS and tech. But of course, revenue growth exists outside of Europe, too. That is why we enjoy working with B2B SaaS and tech companies beyond EU borders, particularly in the USA. Our services—paid media, organic growth, and RevOps—create sustainable revenue engines all over the world. Recently, these have been supported by our AI & Automations team, which develops AI solutions for internal collaboration and client projects. Our goal is to lead the new, AI-driven era of performance marketing in B2B SaaS.
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our Mission
B2B SaaS performance marketing has entered a new era, and YOYABA exists to help B2B software companies win in it.
AI made the work easier and the game harder. With Paid at the core, and Organic Growth and RevOps built around it, our team of 60 experts builds a growth strategy tailored to your business & GTM Motion, with revenue impact as our north star.
Located in Hamburg, Operating around the world.
our values
Honesty & Transparency
We're not here to nod along. We ask the hard questions and challenge your assumptions, because that's what gets you the best outcome.
"Our clients don't bring us in to tell them what they want to hear. They bring us in to say what we actually see, even when it's uncomfortable."
Ownership & Proactivity
We’re your strategic sparring partner and part of your team. When something's broken, we don't rest until we've found the root cause to fix it.
“We don't wait for someone to ask. If we see something that could work better, we bring it up, along with an idea for how to fix it and the first to-do."
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Quality & Performance
Our clients are our number one priority. That’s why we value excellence in strategy, execution, collaboration and results over empty promises.
"We treat every project as if it were our own money and our own name on the line. Doing things halfway just doesn't feel right then."
We bring the intelligence. You win the market.
Our engineers turn research, landing-page analyses, and your ad account data into an intelligence that fuels your growth.
Creative
Performance-driven creatives -
Nimblet
Nimblet reads every creative you run visually, categorizes it, and scores which hook, format, and psychological triggers actually drive results. Our strategists turn that into the brief for your next ad.
Organic & GEO
All search channels in one tool -
Surfacer
Surfacer is our own SEO & GEO tool. From a single prompt it runs deep analysis from Tech-SEO to rankings and LLM visibility, reading your live pages and connecting to 3rd party tools in real time.
Data
Custom dashboards based on your context
We combine your ad and context data in one database. Our specialists chat with it in plain language to extract data points and turn them into custom dashboards built in your branding.
Paid
Increased budget efficiency in paid search
Scan your search terms and landing page content to identify queries that waste spend or don't match your offering. This uncovers gaps between your search ads and your landing page contents.
A slide of where AI supports YOYABA already
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
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What companies ask us before becoming customers
What makes YOYABA different from others? What is the USP?
Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.
What is the difference between revenue marketing by YOYABA and traditional marketing?
Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.
How much experience do you have with B2B SaaS and tech?
We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.
How can YOYABA help me significantly increase demand?
This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.
When does it make sense to work with YOYABA?
Usually, B2B software companies work with us for 3 specific reasons:
- When there is no internal expertise to achieve the high pipeline & revenue targets, to create and implement a demand generation framework or to implement seamless structures & processes for any revenue marketing discipline
- When in-house capacities of specialists in various areas such as creative strategy, creative production, media buying, revenue operations or content are missing
- When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster
How does the collaboration work?
It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.
How long should a collaboration with YOYABA take?
On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.
Which metrics does YOYABA use to measure the success of a collaboration?
We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.
When will the first successes be felt at YOYABA?
This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.
What is your pricing?
Our pricing, along with the associated services, can be found in detail on our pricing page.