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"When I joined Proof, there was no marketing playbook - we were building the function from scratch. What YOYABA got right from the start was sequencing. They didn't try to tackle everything at once. They identified what had to be true first: Attribution, Enrichment, GTM infrastructure - and built a pipeline of work that stacked on top of itself. That discipline is what made the difference. A lot of agencies show up with a cookie-cutter approach and run the same plays regardless of where you actually are. This felt different from day one. That's what a real partnership looks like."
Nick Bhutani
VP Marketing, Proof
"Working with YOYABA gave us the speed we urgently needed. We were able to realign our marketing team while advancing towards a truly performance-driven organization. In a short time, we implemented the right processes, structures, and analyses that had immediate business impact. This helped us build real transparency on our organic performance, scale it sustainably, and establish paid as a key driver for our pipeline with a spend to pipeline ratio of 1:4, while setting the data foundation to invest where it matters most.”
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Josef Elsperger
Deputy CRO, Infoniq
“At HubSpot DACH, YOYABA has become an integral part of our promotion strategy. Especially when it comes to distributing case studies, live events and, most importantly, webinars – our main driver of deals, pipeline, and ultimately MRR. What makes the collaboration so valuable is not only YOYABA’s strategic and technical expertise in implementing TLAs that generate tangible demand, but also the seamless and highly collaborative way we work together. The team is proactive, responsive, and consistently focused on impact and has effortlessly adapted to our internal communication style and processes. This makes the partnership not only effective and incredibly smooth, but also enjoyable.”
Justin Pohl
Brand, Awareness & Demand Gen Manager,
"We knew we needed SEO help, and our CEO understood the value of what kind of results could be driven from a great SEO strategy and execution. So our bar was to find the very best agency to help us - and that ended up being YOYABA after a 3-month search. 3 quarters into our engagement, they’ve lived up to every bit of those expectations, and more. A 126% increase in pipeline generated through organic search will put a smile on any marketing or business leader’s face. Rarely does an agency surpass expectations, but YOYABA consistently has."
Sam Kuehnle
VP Marketing, Loxo
“Before this project we had bits and pieces of tracking, but no reliable story from first touch to revenue. YOYABA helped us design and implement a clean attribution engine on top of HubSpot and our product. Today we can actually see which channels create valuable signups & pipeline and make budget decisions with confidence.”
Artur Gutjahr
Head of RevOps, plancraft
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Experience YOYABA
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FAQ - Good to know
What makes YOYABA different from others? What is the USP?
Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.
What is the difference between revenue marketing by YOYABA and traditional marketing?
Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.
How much experience do you have with B2B SaaS and tech?
We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.
How can YOYABA help me significantly increase demand?
This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.
When does it make sense to work with YOYABA?
Usually, B2B software companies work with us for 3 specific reasons:
- When there is no internal expertise to achieve the high pipeline & revenue targets, to create and implement a demand generation framework or to implement seamless structures & processes for any revenue marketing discipline
- When in-house capacities of specialists in various areas such as creative strategy, creative production, media buying, revenue operations or content are missing
- When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster
How does the collaboration work?
It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.
How long should a collaboration with YOYABA take?
On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.
Which metrics does YOYABA use to measure the success of a collaboration?
We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.
When will the first successes be felt at YOYABA?
This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.
What is your pricing?
Our pricing, along with the associated services, can be found in detail on our pricing page.