Find the episode that Solves Your Revenue problems
Here you can find all episodes of the “Revenue Marketing Realtalk” podcast, organized by topic. Which aspect of revenue marketing is currently on your mind? Jump straight to the appropriate episode and start implementing proven measures.
Go-To-Market & Demand Gen Strategy
Focus on pipeline & revenue
Forget the old B2B marketing playbooks. They no longer work because B2B buyers behave fundamentally differently today than they did ten years ago. You'll learn the appropriate tactics later, but first, you'll need to radically tailor your GTM approach to pipeline and revenue. In these episodes, you'll learn how to do it.
Paid Media & Creative
Become a thought leader for your topic
Demand for your B2B software product does not automatically exist. Through effective campaigns, you answer your ICP's questions and establish yourself as a thought leader in your field. In these episodes, you'll find proven tactics that B2B software companies use to continuously create demand for their offerings.
Content & SEO
Start your content engine
All of your knowledge won't do you any good if you don't share it with your target audience. Education at Scale only works if you use relevant content on the right channels. Learn from our work with 60+ B2B software companies how to create valuable content and make it visible on social media and Google.
Revenue Operations
Drive revenue through sales & marketing
You can only unleash the full potential of revenue marketing if your teams pull together. Sales and marketing follow the same KPIs and are responsible for them. These are not MQLs, but pipeline and revenue. Use these episodes to upgrade your organization to revenue.
100+ B2B SaaS Companies trust us with their marketing budget
Bridging the gap between brand and demand
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Elevating Personio’s global paid growth approach
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Planned and created high-quality Organic Social content for onlyfy by XING
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With custom data enrichment to scalable account & lead scoring
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Modernized Paid Social by applying our Creative Strategy Framework
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Drove over $1.5 Mio. in pipeline via paid media in 6 months
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18% YoY growth of opportunities in DACH
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Introducing inbound lead generation from scratch
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Changing the strategy from lead gen to revenue marketing
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Modernizing paid strategy by integrating Thought Leadership Content
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Increasing inbound ICP lead generation
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6€ in pipeline for every 1€ in spend
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133 B2B customers
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Helped scaling from 36 to over 250 employees
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Scaling LinkedIn paid social through a holistic demand creation strategy
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20 hand-raisers & 7x Pipeline in just 24 days
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Improved data accuracy & system synchronization
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62% drop in cost per SQA in 6 months for non-branded search campaigns
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Bringing demand generation to the next level
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Strategic advancement of the comprehensive paid media strategy
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Scaled to 4x ROAS
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Targeted optimisation of the outbound approach
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10X more pipeline in DACH
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Bridging the gap between brand and demand
This is some text inside of a div block.
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Increasing inbound ICP lead generation
This is some text inside of a div block.
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
This is some text inside of a div block.
133 B2B customers
This is some text inside of a div block.
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
This is some text inside of a div block.
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Improved data accuracy & system synchronization
This is some text inside of a div block.
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Bringing demand generation to the next level
This is some text inside of a div block.
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Scaled to 4x ROAS
This is some text inside of a div block.
Targeted optimisation of the outbound approach
This is some text inside of a div block.
10X more pipeline in DACH
This is some text inside of a div block.
Bridging the gap between brand and demand
This is some text inside of a div block.
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Increasing inbound ICP lead generation
This is some text inside of a div block.
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
This is some text inside of a div block.
133 B2B customers
This is some text inside of a div block.
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
This is some text inside of a div block.
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Improved data accuracy & system synchronization
This is some text inside of a div block.
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Bringing demand generation to the next level
This is some text inside of a div block.
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Scaled to 4x ROAS
This is some text inside of a div block.
Targeted optimisation of the outbound approach
This is some text inside of a div block.
10X more pipeline in DACH
This is some text inside of a div block.
Bridging the gap between brand and demand
This is some text inside of a div block.
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Increasing inbound ICP lead generation
This is some text inside of a div block.
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
This is some text inside of a div block.
133 B2B customers
This is some text inside of a div block.
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
This is some text inside of a div block.
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Improved data accuracy & system synchronization
This is some text inside of a div block.
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Bringing demand generation to the next level
This is some text inside of a div block.
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Scaled to 4x ROAS
This is some text inside of a div block.
Targeted optimisation of the outbound approach
This is some text inside of a div block.
10X more pipeline in DACH
This is some text inside of a div block.
Bridging the gap between brand and demand
This is some text inside of a div block.
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Increasing inbound ICP lead generation
This is some text inside of a div block.
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
This is some text inside of a div block.
133 B2B customers
This is some text inside of a div block.
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
This is some text inside of a div block.
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Improved data accuracy & system synchronization
This is some text inside of a div block.
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Bringing demand generation to the next level
This is some text inside of a div block.
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Scaled to 4x ROAS
This is some text inside of a div block.
Targeted optimisation of the outbound approach
This is some text inside of a div block.
10X more pipeline in DACH
This is some text inside of a div block.
Bridging the gap between brand and demand
This is some text inside of a div block.
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Drove over $1.5 Mio. in pipeline via paid media in 6 months
This is some text inside of a div block.
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Introducing inbound lead generation from scratch
This is some text inside of a div block.
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Increasing inbound ICP lead generation
This is some text inside of a div block.
6€ in pipeline for every 1€ in spend
This is some text inside of a div block.
This is some text inside of a div block.
133 B2B customers
This is some text inside of a div block.
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
This is some text inside of a div block.
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Improved data accuracy & system synchronization
This is some text inside of a div block.
62% drop in cost per SQA in 6 months for non-branded search campaigns
This is some text inside of a div block.
Bringing demand generation to the next level
This is some text inside of a div block.
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Scaled to 4x ROAS
This is some text inside of a div block.
Targeted optimisation of the outbound approach
This is some text inside of a div block.
10X more pipeline in DACH
This is some text inside of a div block.