Xentral is a leading ERP provider for e-commerce and retail, recognized for its intuitive UX and excellent customer support. It provides retailers with a single platform to automate business processes—from order management and inventory to payment and accounting—making it an ideal partner for driving growth.

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62% drop in cost per SQA in 6 months for non-branded search campaigns

Xentral

Executive Summary

Xentral was generating leads with paid search but struggled to convert them into sales qualified leads. YOYABA’s custom demand-capture strategy changed that—cutting the cost per qualified lead by 62% and boosting the number of qualified leads by 105% in six months. Ongoing enhancements to landing pages and ad copy drove conversion rates even higher.

Challenge

Xentral generated many MQAs, but struggled to efficiently convert them into SQAs. Despite heavy investment in paid search, the campaigns weren’t reaching their full potential

  • High cost-per-click reduced ROI, limiting the scalability of the campaigns 
  • A broad keyword strategy diluted focus, making it harder to target the most impactful search terms 

Changes in packaging and sales processes led to data inconsistencies, complicating precise analysis and optimization

Xentral

Main areas of collaboration

Summary

Our collaboration began with a clear focus on capturing demand effectively to achieve quick, measurable results. Using our paid search expertise, we helped Xentral efficiently reach active buyers. By carefully allocating the budget across Google Ads, Meta, LinkedIn, and Bing, we identified the best traffic sources and significantly lowered the cost-per-click. The goal was to not only increase visibility but also improve lead quality through precise targeting and optimization.

Once the demand-capture strategy was successfully set up and refined, Xentral could take over these processes independently. This illustrates YOYABA’s value: not just driving immediate results, but building lasting structures that can be managed internally.

Next, we focused on building a demand-creation strategy. This goes beyond serving existing demand to actively generate new interest in the market. With content marketing strategies and data-driven targeting, we’re driving sustainable, long-term growth that keeps Xentral competitive, even in a challenging market.

Phases

  • We focused on keywords with a proven impact on pipeline and revenue, narrowing down the keyword field to reduce the cost per qualified lead.
  • We set up targeted strategies to bid aggressively on high-intent keywords, achieving maximum visibility and efficiency.
  • To maximize ROI, we introduced custom bidding that dynamically adjusts budgets based on keyword groups and intent levels.
  • Finally, we created a scalable account structure focused on conversions and clear goals, making it easy for Xentral to grow sustainably in their market.

- 62 %

Cost per SQA

+ 102 %

SQA-Count

Conversion Rates

significantly increased
Xentral

Results

  • Reduced cost per SQA by 62% and increased SQAs by 105% within six months.
  • Optimized landing pages and ad copy, resulting in a strong boost to the conversion rate.
  • Improved alignment between marketing and sales, further enhancing MQA-to-SQA conversions.

"YOYABA truly understands B2B SaaS and drives results beyond just lead generation—they’re focused on real customer wins. Their innovative approach is exactly what’s needed to stay competitive in the ERP market."

Jörg
 
Hipper
Head of Marketing
Jörg Hipper

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