Performance marketing for product-led SaaS & tech companies
You got the product. We got the engine that drives growth
Product-led growth in the AI era needs fast shipping, sharp positioning, and quick time-to-value. We build the performance marketing engine that puts your product in front of the right buyers and turns signups into paying customers.
Four signs your product-led growth is crumbling
You trust your product to do the selling.
Buyers decide based on perceived category standing and hype status. Even the best product can't get a person who has never heard of it into a trial.
You just assume message-market fit.
Broad targeting only works with sharp messaging. If your ads don't hit the exact pain your ICP feels, you're paying for reach while getting no reaction.
You scale budget faster than your creatives.
Once message-market fit is there, you need to scale aggressively. The usual bottlenecks are creative volume, iteration speed and budget constraints.
You ignore your buyer funnel’s health.
Having massive signups is great, but not if the funnel after is leaking. Once trial conversions and retention slip, no great creative campaign can save you.
Product-led growth powered
by performance marketing
Razor-sharp messaging
We scan your ICP to the bone to create ads that put you on top of their shortlist. Direct response shows us what works, validating any angle on real data before it earns a euro of budget.
Scaling profitably
Identifying those customers who are getting value from your product fast and will stick around forever is key. It enables us to scale acquisition with a focus on profitability and retention.
Where strategy meets performance
Once your messaging is sharp, your creative engine runs a diverse set of creative campaigns. We make sure that the ads get in front of your buyers’ eyes on every relevant channel.
Video content wins the feed
Nothing catches your ICP's attention like motion. That's why our dedicated video team keeps you stocked with the format Meta and YouTube reward most.
Amplified by organic & GEO
We create visibility in (AI) search and communities, so you show up once buyers are looking for your category. Insights from organic inform paid campaigns and vice versa.
Proven plays powering your product-led growth
Your mix of channels and tactics depends on your ICP and motion stage. This is where product-led SaaS companies usually start, and what we deliver there.
Meta ads that scale signups
We validate messaging angles with direct response, then scale the winners with a constant flow of fresh creatives, tested in our Flywheel system. Campaigns are tracked end to end, so we scale on users who get value from your product.
LinkedIn ads for sharp ICP testing
LinkedIn can act as a secondary channel to test your messaging on the exact roles, industries and company sizes in your ICP before you scale. Thought Leader Ads use posts from your founders and experts to put a face on your product.
Paid ads for high-intent search
When buyers search for your category or a competitor, you need to be the first click. Awareness campaigns create demand, and high-intent search captures it and sends it straight into your trial.
Creativity meets conversions
Statics, animations, UGC and video from our in-house performance designers and video team, for Meta and YouTube. Every concept starts with creative research on persona, desire and awareness stage. 10% of creatives drive 90% of results.
Funnel diagnostics and attribution
Big signup numbers mean nothing if the funnel behind them leaks. We map where users drop out between signup, trial and purchase. Our attribution model shows which channels bring customers, connecting marketing to revenue.
SEO/GEO for self-serve research
Self-serve buyers research on their own before they sign up. We make your product visible in Google and AI search with a solid technical SEO foundation, an AI-supported content engine and authority built through digital PR and communities.
Three specialized services. Working as one agency.
Paid media is one of three specialized services that form the revenue engine behind your PLG motion.
“YOYABA's proprietary framework completely transformed our approach to paid social, allowing us to launch more relevant ads from the start and iterate effectively based on performance. With a 6-figure media spend, these improvements have a significant impact on the business and results. The fact that we’ve fully adopted YOYABA’s processes internally is a testament to their expertise – making them, in our view, the #1 paid social agency in Europe.”
The last thing you ask before your PLG motion takes off
Why is it important to follow a marketing approach tailored to a product-led growth motion?
In PLG, the product is your sales team. Marketing doesn't hand leads to reps, it drives people straight into a trial or freemium plan. That changes the playbook: messaging has to land in seconds, budget has to scale with creative volume, and success is measured in activated and paying users, not form fills or MQLs.
What is product-led growth (PLG)?
Product-led growth is a go-to-market motion where the product itself drives acquisition, conversion and expansion. Buyers sign up for a free trial or freemium plan, experience the value on their own and upgrade without talking to sales. It works best for products with fast time-to-value and a low barrier to entry.
Doesn't a great product sell itself?
Only to people who already know it exists. Buyers build their shortlist based on category standing and hype long before they compare features, so even the best product needs visibility to get into a trial. Performance marketing puts your product in front of the right ICP and gives them a reason to try it now.
How does performance marketing drive product-led growth?
We validate messaging angles through direct response first, then scale the winners across Meta, YouTube, LinkedIn and Google with a steady flow of fresh creatives, especially video. Product data is fed back to the ad platforms, so bidding optimizes toward users who activate and stick, not just cheap signups.
Which KPIs matter most in a product-led growth motion?
On the business side: activation rate, trial-to-paid or free-to-paid conversion, time-to-value and retention. On the paid side: cost per activated user, CAC payback and ROAS per segment. Cost per signup alone tells you very little if the funnel after the signup is leaking.