Challenges
Dash0 had hit a spend ceiling at around $60–80k a month on Google Ads and wanted to break it to keep scaling. Their goal was a 12-month payback on Google. Once they hit it, scaling could become unlimited. On top of that, they aimed for 10x company growth by the end of 2026.
Their scaling ran on a single channel. Everything sat in Paid Search, with no Paid Social capability in-house at all. Last-click tracking was solid, but the attribution behind it was too immature to diversify into new channels with confidence. Moreover, Dash0 was scaling faster than they could add competent people to the team.
Main areas of collaboration
Given the 2026 target of 10x company RRR, Paid had to deliver more pipeline and revenue. But the entire budget was spent on paid search and didn't scale. There was no in-house paid social capability and attribution wasn't ready for more channels. The mission was to break the Google Ads ceiling, diversify budget and scale paid efficiently.
YOYABA took over the entire paid program, built on the Google Ads foundation and built up LinkedIn as a second pillar for pipeline generation. On Paid Search, we restructured the generic campaigns around opportunity and revenue intent and kept expanding keywords and campaigns. On Paid Social, we ran ABM campaigns on higher-ACV accounts and shifted measurement from pure last-click to influenced pipeline. We diversified further into Reddit Ads and YouTube Ads, as well as Bing Ads and Creator Programs. Throughout, a multi-step conversion-tracking setup from first touch to closed revenue gave full visibility into the customer journey.
"Dash0’s wild momentum and culture of excellence is a perfect match for the type of client we excel with. Alongside Benedikt, Jannis and the team we not only iterate fast and optimize rigorously, we also have heaps of fun doing it."
Matthis Janssen
VP Revenue Marketing, YOYABA
1. Paid Search
On Paid Search, we moved fast: a quick-fixes meeting in week two led to implementation shortly after and a full restructure of the generic campaigns. From there, we kept expanding.
- Restructure: Generic campaigns optimized for opportunity and revenue intent, based on an in-depth historic analysis of campaigns and keywords.
- Expansion: Ongoing expansion of keywords and campaigns, aligned with Dash0's fast-paced product and feature launches. We are not at the end.
- Landing pages: Created and optimized together with the client to fuel the generic expansion.
- Testing: Multiple experiments across bid strategies, campaign expansion and scaling, for example brand experiments.
2. Paid Social
On Paid Social, we built up LinkedIn as a second pillar for pipeline generation and tied its spend to pipeline.
- Targeting: A targeting list focused on higher-ACV accounts, fine-tuned along with the creative strategy and the iteration cadence.
- ABM: 1:many and 1:1 campaigns with clear optimization criteria.
- Creative: Advanced creative and messaging tests.
- Measurement: Shifted from pure last-click to influenced pipeline (see Reporting & Attribution).
3. Channel Diversification
For Channel Diversification, we launched further channels with distinct testing setups and hypotheses, without copy-paste across channels.
- New channels: Reddit Ads and YouTube Ads. The program also spans Bing Ads and Creator Programs.
- Video: Started to include high-quality video production.
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4. Reporting & Attribution
Reporting & Attribution run through the whole program and give full visibility into the customer journey.
- Conversion tracking: Multi-step funnel tracking from first contact to revenue generated, set up together with the client. It feeds the Google algorithm the data it needs.
- LinkedIn measurement: Fibbler brought in and configured to move from pure last-click to influenced pipeline.
- Self-reported attribution: Consulted on the implementation to increase measurement capabilities for larger channel stacks.
