Workist

Workist leverages AI to automate document processing, facilitating seamless information exchange with customers, retailers, and suppliers. With Workist, inefficient and error-prone manual data entry is a thing of the past.

Industry

RPA / Automation

Headquarters

Berlin, Germany

Company size

55 FTE

Share this Success Story

Speak with experts, Not with sales.

Book a call now

Scaling Workist to 4x ROAS

Executive Summary

Before working with YOYABA, Workist doubted the effectiveness of inbound marketing and advertisements. YOYABA demonstrated their value, making inbound their top-performing and fastest-growing source. Consequently, Workist achieves a return on ad spend (ROAS) of 4, with half of all website inquiries self-reported and attributed to LinkedIn.

Challenge

The main challenge was dealing with a complex product and a conservative target audience. We needed to engage an audience that was unaware of potential solutions and reluctant to change. To address this, we focused on building awareness at the top of the funnel and educating the target audience accordingly.

Main areas of collaboration

For paid, everything had to be built from scratch. We used A/B testing to determine what resonates with the target audience and refined the Ideal Customer Profile (ICP) fit based on the insights generated. Subsequently, we established a demand generation framework, implemented the relevant processes, and moved to execution.

We also developed the inbound strategy from scratch, helping Workist understand it as a sales motion. Our partnership thrives on collaboration, dynamism, and professionalism.

Results

$220,000 in revenue
43% lead-to-SQL conversion rate (CR%)
4 to 1 return on ad spend (ROAS)

“By switching to the YOYABA Demand Gen. framework, we have significantly higher quality leads in the pipeline. ”

Markus

Bimüller

Head of Growth

Creative showcase

Drive Demand, Pipeline and Revenue at scale

60+ B2B software companies create more qualified leads, pipeline, and revenue every week by following our unique approach and proven expertise. Click on the link below to book a strategy call today.

Strategy Call

Revenue Marketing