Workist

Before working with YOYABA, Workist doubted the effectiveness of inbound marketing and advertisements. YOYABA demonstrated their value, making inbound their top-performing and fastest-growing source. Consequently, Workist achieves a return on ad spend (ROAS) of 4, with half of all website inquiries self-reported and attributed to LinkedIn.

Organic – Challenges

The main challenge was dealing with a complex product and a conservative target audience. We needed to engage an audience that was unaware of potential solutions and reluctant to change. To address this, we focused on building awareness at the top of the funnel and educating the target audience accordingly

Paid – Challenges

For paid, everything had to be built from scratch. We used A/B testing to determine what resonates with the target audience and refined the Ideal Customer Profile (ICP) fit based on the insights generated. Subsequently, we established a demand generation framework, implemented the relevant processes, and moved to execution.