Paid Media

Create and capture demand across all digital channels to crush pipeline goals.

60+ B2B Software Companies trust us with their marketing budget
Circula
Circula
6€ in pipeline for every 1€ in spend
Workmotion
Workmotion
Changing the strategy from lead gen to revenue marketing
Haiilo
Haiilo
18% YoY growth of opportunities in DACH
Maze
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
Taxfix
Taxfix
133 B2B customers in 2023
Workist
Workist
Scaling inbound to become the #1 pipeline source
Urban Sports Club
Urban Sports Club
Bridging the gap between brand and demand
Instaffo
Instaffo
Bringing demand generation to the next level
Humanoo
Humanoo
Revenue marketing strategy & implementation from scratch
Yokoy
Yokoy
Implementing a holistic demand generation strategy
Playplay
Playplay
10X more pipeline in DACH
Sastrify
Sastrify
All-time high in inbound website requests after 6 months
Storyblok
Storyblok
Helped scaling from 36 to over 250 employees
New Work SE
New Work SE
Planning and creating Organic Social content for onlyfy by XING
Luzmo
Luzmo
Introducing Demand Creation framework
meistertask
meistertask
Increasing inbound ICP lead generation
Doinstruct
Doinstruct
Introducing inbound lead generation from scratch

Paid Media helps you become and stay top-of-mind of your ideal B2B Buyers.

Our Paid Media services team turns B2B SaaS companies into thought leaders in their field, creating and capturing demand through content.

You will work with experienced marketing strategists as well as experts in B2B performance marketing, creative strategy and content production.  Leverage Paid Media to generate demand, pipeline and revenue.

“YOYABA is not only an execution-driven performance marketing partner for our primary channels Google & Linkedin, but also continuously delivers fresh ideas and valuable approaches to scale and internationalize our inbound marketing. As a fast-moving SaaS startup, I appreciate the agile, honest and uncomplicated collaboration with the entire team, in addition to the performance marketing competencies.“

Thomas Peham
Thomas Peham
VP Marketing
See Success Story
Storyblok
Industry:
Headless CMS
HQ:
Linz, Austria
Company size:
250+ FTE

“The sparring and exchange with YOYABA is particularly valuable, you really notice that they work with the best of the best in the B2B SaaS scale-up space. This is something I notice in every jour fix.”

Philipp Ströhemann
Philipp Ströhemann
Founder & CEO
See Success Story
ComX
Industry:
B2B Sales AI
HQ:
Berlin, Germany
Company size:
150+ FTE

“In my opinion, YOYABA is not a classic agency, but rather an indispensable partner that sees itself as part of our marketing organization and acts as such. The constant new input at strategic and operational levels, the high level of product understanding and the excellent execution have meant that we have been able to increase the value of our inbound pipeline tenfold in just a few months.”

Patrick Hollenbeck
Patrick Hollenbeck
Head of Marketing DACH
See Success Story
PlayPlay
Industry:
Video Creation
HQ:
Paris, France
Company size:
260+ FTE

“By switching to the YOYABA Demand Gen. framework, we have significantly higher quality leads in the pipeline. ”

Markus Bimüller
Markus Bimüller
Head of Growth
See Success Story
Workist
Industry:
RPA / Automation
HQ:
Berlin, Germany
Company size:
55 FTE

“LinkedIn had little impact on the pipeline before we started working with YOYABA. Now we generate about 50% of our total pipeline through LinkedIn Ads.”

Moritz Stern
Moritz Stern
Head of Strategy & Marketing
See Success Story
Operations1
Industry:
Manufacturing
HQ:
Augsburg, Germany
Company size:
50+

Our Success Stories

Paid Media Challenges

Customer acquisition costs are too high

Generic performance marketing know-how won’t save you when crucial unit economics don’t add up.

Existing paid media efforts hit a plateau

Ramping up (and scaling) paid media efforts takes experience, muscle, the right strategy, and a deep understanding of market dynamics.

No clear alternative to old strategies

Sorry, but outdated B2B marketing playbooks from 2009 don’t work in todays buyer-lead markets.

Top talent is hard to find

Experienced experts with a proven track record in paid media are rare and usually expensive.

Mastering paid media is complex

Succeeding with paid media requires a high level of specialty and years of experience.

Paid media is not a one-man-job

A full-functioning team of paid media experts can easily cost €30K a month or more.

Our paid media solutions

Our SEO solutions help SaaS companies enhance their online visibility through strategic content creation, audits, and technical optimization. Our experts craft engaging content that generates highly qualified leads, maximizing your organic growth.

We leverage data to find a paid media strategy that fits your unit economics and growth-stage. This includes integrating Performance Marketing as a core function into the greater GTM team.

  • The right channels and budget distribution
  • The ICP most likely to convert
  • The best approach to messaging and creatives

Insights from 60+ high-performing ad accounts let your campaigns compete against real benchmarks. By mapping paid social campaign-setups to your business goals, we set the stage for maximum impact.

  • Customizing the paid social approach to your go-to-market motions and ACVs
  • Utilizing a mix of direct response and in-feed consumption tactics
  • Building coherent messaging across the funnel
  • Being on top of LinkedIn’s latest features to optimize plattform costs and distribution

9 out of 10 B2B SaaS Companies are burning budget on Google Ads. Our data-driven approach includes a paid search setup that helps you grow without breaking the bank.

  • Laser-focusing on search terms with proven ROI while expanding the setup
  • Utilizing Google's full feature-suite to maximize platform efficiency in times of CPC inflation
  • Creating a competitive advantage by setting a state-of-the-art data foundation

Don't listen to us. Listen to our Paid Media Customers

The collaboration with YOYABA goes far beyond the classic agency-client relationship.

“YOYABA is not only an execution-driven performance marketing partner for our primary channels Google & LinkedIn, but also continuously delivers fresh ideas and valuable approaches to scale and internationalize our inbound marketing. As a fast-moving SaaS startup, I appreciate the agile, honest and uncomplicated collaboration with the entire team, in addition to the performance marketing competencies.”

Thomas Peham
Thomas Peham
VP Marketing
,
Storyblok
They work with the best of the best in the B2B SaaS scale-up space.

“The sparring and exchange with YOYABA is particularly valuable, you really notice that they work with the best of the best in the B2B SaaS scale-up space. This is something I notice in every jour fix.”

Philipp Ströhemann
Philipp Ströhemann
Founder & CEO
,
ComX
Excellent Execution

“In my opinion, YOYABA is not a classic agency, but rather an indispensable partner that sees itself as part of our marketing organization and acts as such. The constant new input at strategic and operational levels, the high level of product understanding and the excellent execution have meant that we have been able to increase the value of our inbound pipeline tenfold in just a few months.”

Patrick Hollenbeck
Patrick Hollenbeck
Head of Marketing DACH
,
PlayPlay
With 1 euro, we generated 4 euros in turnover

“By switching to the YOYABA Demand Gen. framework, we have significantly higher quality leads in the pipeline. ”

Markus Bimüller
Markus Bimüller
Head of Growth
,
Workist
50% of total pipeline through LinkedIn Ads

“LinkedIn had little impact on the pipeline before we started working with YOYABA. Now we generate about 50% of our total pipeline through LinkedIn Ads.”

Moritz Stern
Moritz Stern
Head of Strategy & Marketing
,
Operations1

Ready for Revenue Marketing? Let's Talk!

1. Strategy Call

Learn how we consistently drive pipeline and revenue for B2B software companies based on exclusive insights from 60+ customer projects. Let’s review your current marketing strategy and explore whether revenue marketing is right for you.

2. Revenue Marketing Concept

Dive deep into your individual revenue marketing roadmap that realizes your company's ambitious targets. Our best-in-class Revenue Marketing Team will show you the strategic measures that will grow your pipeline and revenue.

3. Kick-Off

Let’s bring your strategic narrative to life. After a few weeks, first data will show that your new B2B marketing strategy is actually generating qualified leads and filling your pipeline. Welcome to revenue marketing!

FAQ - Die wichtigsten Fragen

What is paid media?

Paid media includes all paid opportunities to share content (image, text, video) on a platform. The platforms can be online (Google, LinkedIn, Meta, blogs, etc.), but also offline (newspapers, articles, etc. ). Paid media ist used by B2B SaaS companies to create demand and sell products.

What is paid social media?

Paid social media is limited to social networks. Currently, these include platforms like LinkedIn, Facebook, Instagram, X or Reddit. In the end, paid social media is about the platform on which people spend most of their time.

What is paid media marketing?

Paid media marketing is the broader strategy of using paid media channels to promote a brand, product, or service. It involves planning, creating, and managing paid campaigns across different platforms to achieve specific marketing goals, such as increasing brand awareness, generating leads, or driving conversions.

How do you use use paid media to reach B2B Buyers?

Generally, it helps to answer the following questions first: Who are my customers and where do they spend their time? This already provides some hints on relevant platforms. In B2B, these are often LinkedIn, Google and Meta. Now, it's time to target the right audience with the right messaging to get them to buy you product.

How often should you evaluate your paid media budget?

It's difficult to define a rule of thumb. In the end, it's a mixture of gut feeling and data evaluation at specific intervals (daily, weekly, monthly, yearly, every five years). Generally, it helps to find out what works (and why), then increase budget and check again. If something doesn't work, reduce  budget and re-evaluate. Prerequisite is a data base strong enough to make valid decisions.

How is YOYABA’s paid media services approach different?

We leverage data-driven insights from 60+ high-performing B2B SaaS ad accounts. Our team has years of end-to-end experience in paid media and B2B performance marketing: strategists, creatives, and content creators. They create both pipeline and revenue by finding paid media strategies tailored to your ideal customer profile (ICP) and growth stage.

Your Paid Media Strategy to Boost Demand, Pipeline and Revenue

Don’t worry, you won’t be talking to an SDR. If you click on the button below, you will meet one of our Paid Media experts that is helping 60+ B2B Software Companies to dominate their category.

Strategy Call