The Playbook for Sustainable Organic Growth in the Age of Answer Engines

AI Search Masterclass

The future of search is here – and it’s evolving fast. In our AI Search Masterclass, Organic Growth Experts Kevin Indig and Oliver Kuttruff will show you why these changes are critical for your business, why acting now is key to staying visible, and which strategies will keep you ahead.

No fluff. Just real talk.

24 July 2025
3 - 4pm (CET)
remote

Our speakers

Our Speakers are leading experts in organic growth and revenue marketing, with years of experience helping some of the fastest-growing companies scale. In this Masterclass, they’ll share their top strategies, bold insights, and real-world tactics to help you adapt to the evolving search landscape.

Kevin Indig
Organic Growth Advisor

Kevin is an independent advisor to some of the wold’s fastest-growing tech companies such as Reddit, Snap and Upwork. Using his 10+ years of experience in various growth channels at companies like Atlassian, he helps his clients master SEO and conquer emerging marketing channels like YouTube or podcasts. Kevin shares his deep research into the tech industry on a weekly basis with 20k+ newsletter subscribers and 50k+ LinkedIn followers.

Oliver Kuttruff
Senior Search Experience Manager at YOYABA

Oliver Kuttruff is Senior Organic Growth Consultant at YOYABA & founder of siver.team. For more than seven years he has been helping companies generate organic growth, optimize their websites and improve the search experience. His expertise ranges from technical SEO to conversion optimization (CRO) and search experience management (SXM). As a certified OKR coach, he also focuses on the strategic alignment of projects and their implementation.

Tim Rath
Founder & CEO at YOYABA

Tim founded the Revenue Marketing agency YOYABA in 2019 to help B2B tech companies chase real pipeline impact, not vanity metrics. Since then, YOYABA has grown into one of the best-known agency brands in DACH, working with some of the fastest growing tech companies in the world. Tim is internationally known as a Thought Leader in Revenue Marketing and GTM for B2B. He's hosting the weekly podcast "Revenue Marketing Realtalk" and shares fresh industry insights with his 22k+ LinkedIn followers almost daily.

Topics our Experts will tackle

Parseability for Success

Learn how to optimize your content for machine readability through structured HTML, structured data markups, and well-organized sitemaps, directly enhancing visibility and discoverability for LLMs and search engines.

Content Engineering Beyond Keywords

Discover how NLP and vector embeddings optimize content for semantic meaning, integrating keywords into a powerful, holistic search strategy.

Off-Page Strategies

Enhance digital presence and influence recognition by AI-Powered answer engines by focusing on building brand visibility through strategic positioning on authoritative platforms like YouTube, Reddit, and Quora.