Go back to Success Stories
Paid

20 hand-raisers & 7x Pipeline in just 24 days

"You only get one chance to make a great first impression on a market. I knew we couldn’t afford to make a bad one with the DACH market, and that’s where the YOYABA team truly helped. There are very few demand generation agencies operating at the high level of sophistication we need in a partner, and that’s where YOYABA thrived. From meeting that high bar we have and being able to do it in a very professional manner is going to make it hard for us to ever want to use any other agency."

Sam Kuehnle
Sam Kuehnle
Vice President Marketing
7x increase
in pipeline
Two closed deals
within 24 days
10x Increase
Impressions

Executive summary

Loxo has a strong international customer base and sees solid growth in the US and United Kingdom. However, European markets, and Germany in particular, presented untapped growth potential due to a lack of message-market fit

We created localized customer journeys by producing content in native languages, adapting copy to reflect local values and preferences, and creating region-specific landing page copy

In less than a month, we generated 24 qualified leads, two closed won deals, and consistently achieved click-through rates over 1.5%

Challenges

Summary

The collaboration between Loxo and YOYABA focused on localizing the creative strategy and optimizing the customer journey. To compare key metrics accurately, we established a control group (previous period) and a test group (with the new measures) while keeping all other GTM efforts in the DACH region unchanged

Phases

  • Localizing Loxo’s creative strategy and helping them understand key German market trends – such as the rise of recruiting agencies – and identifying credible business influencers who best align with the brand
  • Adjusting messaging to fit Loxo’s brand awareness in Germany compared to the US, using LinkedIn to target the Ideal Customer Profile (ICP)
  • Launching a targeted LinkedIn campaign with optimized media buying for maximum impact
  • Developing a localized landing page copy that speaks to German buyers, with content adjusted according to audience signals

Main areas of collaboration

Summary

The collaboration between Loxo and YOYABA focused on localizing the creative strategy and optimizing the customer journey. To compare key metrics accurately, we established a control group (previous period) and a test group (with the new measures) while keeping all other GTM efforts in the DACH region unchanged

Phases

  • Localizing Loxo’s creative strategy and helping them understand key German market trends – such as the rise of recruiting agencies – and identifying credible business influencers who best align with the brand
  • Adjusting messaging to fit Loxo’s brand awareness in Germany compared to the US, using LinkedIn to target the Ideal Customer Profile (ICP)
  • Launching a targeted LinkedIn campaign with optimized media buying for maximum impact
  • Developing a localized landing page copy that speaks to German buyers, with content adjusted according to audience signals
Read more

The Results

In the first month of the collaboration, we delivered:

‍

  • 10x increase in impressions and 20 additional handraisers (demo requests + sign-ups), resulting in an immediate pipeline impact with 24 total handraisers
  • 7x increase in pipeline
  • 2 closed deals, one with a 7-day sales cycle (typical B2B SaaS sales cycles range from 90 to 365 days). Customer Acquisition Cost (CAC) payback period: < 12 months per deal in a largely untapped market
  • Click-through rates (CTR) consistently over 1.5% with the creatives

"You only get one chance to make a great first impression on a market. I knew we couldn’t afford to make a bad one with the DACH market, and that’s where the YOYABA team truly helped. There are very few demand generation agencies operating at the high level of sophistication we need in a partner, and that’s where YOYABA thrived. From meeting that high bar we have and being able to do it in a very professional manner is going to make it hard for us to ever want to use any other agency."

Sam Kuehnle
Vice President Marketing
Sam Kuehnle

Creative showcase

Summary
Loxo is the #1 Talent Intelligence Platform and global leader in software for recruiting talent based in the United States. Loxo is the primary system-of-record software that recruiting organizations use to manage their workflow on a daily basis that helps recruiters hire faster and smarter – and is trusted by over 125,000 recruiters worldwide.
Industry
Talent-Intelligence-Platform
Headquarters
Denver, Colorado, USA
Company size
50+ FTE
Share this Success Story
Speak with experts, Not with sales.
Book a call now

Creative showcase

Other customer stories

View all Success Stories

From lead to cash: sustainable growth through optimized revenue operations

Zur Success Story

Scaling without limits through improved CRM & Revops

Zur Success Story

CRM-First Hybrid Attribution System for PLG

Zur Success Story
Alle Fallstudien anzeigen

Deine Strategie für mehr Demand, Pipeline und Revenue

Revenue marketing increases your inbound conversions and ensures measurably more qualified leads, pipeline and profit. Click on the link below to book a strategy call today.

Strategy Call
Contact