Fyrfeed is a Content-as-a-Service platform that combines experienced journalists with artificial intelligence to craft social media and blog posts for businesses.

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300% PIPELINE GROWTH AND 25%+ WIN RATE IN 6 MONTHS

Fyrfeed

Executive Summary

Fyrfeed lacked a scalable foundation for sustainable growth, which is where YOYABA's expertise came in. Together, we established a comprehensive and holistic paid setup, making it possible to plan initiatives for the first time.

Within the first six months, we tripled Fyrfeed's pipeline generation compared to the previous period. The company now boasts an ideally aligned pipeline of lead generation and demand generation initiatives.

Challenge

Bottlenecks on the founder's end caused Fyrfeed's growth to plateau. The company faced a shortage of expertise and resources to evolve its paid growth channel. Consequently, Fyrfeed urgently required a partner with proven methods and processes to efficiently scale all paid growth channels – and do so sustainably.

Fyrfeed

Main areas of collaboration

The success of our collaboration stems from the seamless integration of internal and external expertise. From the outset, our partnership with Fyrfeed has been characterized by mutual trust, close coordination, high data transparency, and swift implementation of agreed-upon measures.

Following a thorough analysis of the current state, we eliminated underperforming content and introduced a diverse range of high-quality, persona-based assets to bolster our long-term demand generation strategy. Fyrfeed's accessibility and receptiveness to new ideas have been instrumental in this success. Together, we are gradually expanding our campaigns for a full-funnel approach, driving sustained long-term growth.

Fyrfeed

Results

  • Within 6 months, the HIRO pipeline has tripled in size
  • The win rate of the pipeline exceeds 25%
  • During this time, we have halved the CPL for demo campaigns
Tripled the number of opportunities in only 6 months.

"Through YOYABA, we were able to triple the number of opportunities within only 6 months, but most importantly, we were able to build a comprehensive set-up for further scaling. For the first time, we have a planning capability that also makes our investors happy."

Thomas
 
Lindemann
CEO & Co-Founder
Dr. Thomas Lindemann

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