How we delivered high-quality social content on LinkedIn for onlyfy by XING through creative sparring.

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Creative Sparring for High-Quality LinkedIn Content

onlyfy by XING

Executive Summary

onlyfy by XING needed quick operational support and creative sparring for organic social content on LinkedIn in the first half of 2024 due to a shortage of internal resources. In YOYABA's Organic Growth Team, they found a strong and reliable partner to support them with high-quality content.

Challenge

The internal resources for social content creation (copy and visuals) at onlyfy were limited. Therefore, they needed quick operational support for high-quality content and new creative stimuli.

onlyfy by XING

Main areas of collaboration

Overall, the collaboration followed a topic-led approach with a focus on editorial planning and execution (copy and visuals).

After a shortened onboarding phase, we started directly with our 5-step process for editorial planning and content creation, which was repeated as a monthly workflow:

  1. Editorial Meeting – joint session with creative sparring and brainstorming as a basis for research and editorial planning
  2. Research – detailed research on current trends and topics 
  3. Ideation & Editorial Plan – planning the content and timing of individual social posts in line with onlyfy's overarching content marketing strategy 
  4. Creation – copywriting and storytelling for high-quality and appealing social media posts as well as briefing and production of all relevant creatives
  5. Implementation – publishing the created social posts on LinkedIn and other relevant social channels (e.g. Instagram)

That process ensured that all the content we created was consistent, relevant and contributed to onlyfy's overall content strategy and strategic narrative. YOYABA's Organic and Design Team worked closely together to ensure cohesive and visually appealing content. 

The collaboration eventually came to an end with the transition of the recruiting segment to XING, as onlyfy's B2B social content was integrated into XING's channels. 

High quality content

across all social channels

Real added value

for the target audience

Top impressions

and engagement rates
onlyfy by XING

Results

  • onlyfy was able to consistently publish high-quality social content until the transition despite a shortage of resources.
  • A balanced mix of useful and promotional content offered real added value for the target audience and also built trust.
  • With targeted content, we consistently achieved good impressions and engagement rates on LinkedIn.

“The collaboration with YOYABA was consistently straightforward, professional and eye-to-eye. Communication was fast and easy. The Organic Team reliably delivered high-quality content, thought ahead, developed ideas, and demonstrated initiative. For me, that's what makes a great partnership!”

Anna
 
Nguyen
Content Marketing Manager
Anna Nguyen

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