PlayPlay is an easy-to-use video platform that helps marketers and communicators create engaging videos in just 15 minutes.

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10X PIPELINE WITH 25% WIN RATE IN 9 MONTHS

PlayPlay

Executive Summary

Following its remarkable success in France, PlayPlay set its sights on expanding into the DACH market. From the outset, they sought regional expertise, refined test setups, and a revenue-focused marketing approach – all of which they found with YOYABA.

By integrating short-term direct response strategies for demand capture with our comprehensive demand generation framework, we laid the groundwork for a smooth expansion and ambitious long-term growth.

Challenge

Organic challenges

To maintain PlayPlay's momentum in the DACH market, we needed a comprehensive demand generation strategy. Organic content needed to seamlessly integrate into the paid funnel. We also needed better alignment and coordination among our initiatives overall.

Paid challenges

PlayPlay's DACH was relatively small at the beginning. They therefore required a partner capable of taking strategic and operational responsibility for their revenue marketing and all paid growth initiatives.

PlayPlay

Main areas of collaboration

A pivotal factor in our successful collaboration was our shared dedication to long-term revenue marketing. Through concerted efforts and a culture of continuous testing and learning, our go-to-market strategy swiftly gained traction. Collaborating closely with YOYABA, PlayPlay was able to craft strategic and tactical initiatives with global relevance, generating sustainable pipeline growth.

PlayPlay

Results

  • Within nine months of collaboration, we increased the generated monthly HIRO pipeline by 10x
  • Win rate of over 25%
  • The collaboration yielded messaging and strategic insights with global relevance, unlocking sustainable scaling potential.
Excellent Execution

“In my opinion, YOYABA is not a classic agency, but rather an indispensable partner that sees itself as part of our marketing organization and acts as such. The constant new input at strategic and operational levels, the high level of product understanding and the excellent execution have meant that we have been able to increase the value of our inbound pipeline tenfold in just a few months.”

Patrick
 
Hollenbeck
Head of Marketing DACH
Patrick Hollenbeck

Creative showcase

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