Glossary

Here you will find all the important insights, KPIs, abbreviations and explanations you need for your success in the B2B SaaS industry. Whether you're looking for the hottest trends, proven strategies or clear definitions, our glossary will provide you with the knowledge you need to stay one step ahead in the dynamic marketing game. Jump in and take your marketing to the next level!

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Clear Search
60+ B2B Software Companies trust us with their marketing budget
Studytube
Studytube
Circula
Circula
6€ in pipeline for every 1€ in spend
Workmotion
Workmotion
Changing the strategy from lead gen to revenue marketing
Haiilo
Haiilo
18% YoY growth of opportunities in DACH
Maze
Maze
Drove over $1.5 Mio. in pipeline via paid media in 6 months
Taxfix
Taxfix
133 B2B customers in 2023
loxo
loxo
20 hand-raisers & 7x Pipeline in just 24 days
Workist
Workist
Scaling inbound to become the #1 pipeline source
Urban Sports Club
Urban Sports Club
Bridging the gap between brand and demand
proof
proof
With custom data enrichment to scalable account & lead scoring
Instaffo
Instaffo
Bringing demand generation to the next level
Humanoo
Humanoo
Creating & implementing a Revenue Marketing Strategy from scratch
IDnow
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
Yokoy
Yokoy
Implementing a holistic demand generation strategy
Playplay
Playplay
10X more pipeline in DACH
Sastrify
Sastrify
All-time high in inbound website requests after 6 months
Storyblok
Storyblok
Helped scaling from 36 to over 250 employees
New Work SE
New Work SE
Planning and creating Organic Social content for onlyfy by XING
Luzmo
Luzmo
Introducing Demand Creation framework
meistertask
meistertask
Increasing inbound ICP lead generation
Doinstruct
Doinstruct
Introducing inbound lead generation from scratch

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