Europe’s Leading B2B SaaS & Tech Performance Marketing Agency
Anyone can run ads.
We drive revenue.
Paid could be your top growth lever, but copy-paste playbooks won’t move it. We dig into your business and GTM motion to craft a paid strategy that does.
Trusted by Europe's most ambitious B2B SaaS & Tech brands
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“Just 6 months ago, 80% annual growth was imaginary. Thanks to YOYABA, we're now tracking towards it and making every decision based on data.”
Nick Bhutani
VP Marketing, Proof
71,7 %
New customer growth YoY
+25 % YOY
New customers from organic
"With YOYABA, we were able to implement the right processes, structures and analytics with immediate business impact in no time. Together, we achieved a 1:4 spend-to-pipeline ratio and built the data foundation to invest with focus."
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Josef Elsperger
Deputy CRO, Infoniqa
-41%
in Cost per SQL
1:4
Spend-to-Pipeline Ratio
"Time and again, YOYABA develops fresh, relevant and exceptional creatives, built on a deep understanding of our target audience. By continuously optimizing our messaging, we've kept improving on already strong results."
Markus Bimüller
VP Marketing, Workist
4x ROAS
43 % Lead-to-SQL (CR%)
Achieved >2X
in Closed Inbound Orders
Building a high-performing paid social engine through structured testing, a strong creative strategy, and channel expansion
"YOYABA's deep understanding of the B2B SaaS landscape and outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives."
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Building a high-functioning paid growth (including Search & Social) to match the unicorn’s ambitious growth goals
Building a data-backed paid engine for 3 different product streams & a cross-market approach
SEO strategy focused on SMBs and bottom-of-funnel keywords with high buying intent
Leading the organic growth strategy for one of the fastest-growing AI health tech companies
Personio’s global paid growth partner, driving paid & creative strategy and performance marketing
We handed our global paid strategy to YOYABA and they delivered. They brought a senior team with deep GTM expertise for B2B, took full ownership across multi-six-figure monthly budgets and consistently went above and beyond.
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Doubled outbound SQLs in 5 months through a signal-based outbound engine.
Four signs that you're blocking your Paid Growth
You run ads that create leads but not revenue
The funnel is full, cost per MQL looks great, and yet every sales review ends with the same desperate question: Where's the revenue?
You want to scale but don’t have the resources to
Scaling paid is like a fine-dining menu: every course needs its own expert. One generalist won't cut it, and most agencies send you a single cook.
You increase spend without knowing what works
Budget flows into channels, but the pipeline impact comes down to a guessing game. And you can never tell which opportunities are worth investing in.
You have an agency that follows a false course
Months into the project, and you're still wasting meetings explaining your GTM motion & strategic course instead of steering your business into growth territory.
Other agencies babysit channels.
We turn them into a revenue engine.
Other performance marketing agencies
Use the same funnel templates for every client
Optimize for clicks and leads to win vanity metrics
View increasing spend as the ultimate paid fix
Use templates & AI-generated ads from generalists
Run paid and organic channels in isolation
Five principles your revenue engine runs on
Your growth Story starts at your GTM Motion
PLG, SLG, and hybrid motions don’t scale the same way, but most performance marketing agencies act like they do. We build a paid growth strategy tailored to your GTM motion, ICP and ACV logic.
"Most agencies run the same plays no matter where you are. YOYABA analyzed our business, identified what had to be true first, and built a pipeline of work that stacked on itself. That made the difference."
Nick Bhutani
VP Marketing, Proof
revenue is our north star
Efficient growth doesn’t come from platform metrics like clicks and impressions. That’s why every GTM strategy we implement is designed to create reportable pipeline and revenue.
"Just 6 months ago, 80% annual growth was imaginary. Thanks to YOYABA, we're now tracking towards it and making every decision based on data."
Nick Bhutani
VP Marketing, Proof
not a cent more, unless it pays
Every additional cent of your budget needs to carry its weight in revenue. We identify the highest-ROI campaigns, target audiences and offers before recommending any additional ad spend.
"Together with YOYABA, we turned paid into a key pipeline driver at a 1:4 spend-to-pipeline ratio, and built the data foundation to invest where it matters most."
Josef Elsperger
Deputy CRO, Infoniqa
When Creativity meets Performance
Our creative strategists scan your ICP to the bone to create human-first ads that put you at the top of every shortlist. Then, our performance marketers make sure the ads get in front of your buyers’ eyes.
"Thanks to YOYABA, our ads are relevant from day one & we iterate effectively based on performance. At 6-figure spend, the business impact is huge. For us, YOYABA is the #1 paid social agency in Europe."
Liam Bartholomew
Former VP Brand & Demand, Cognism
WE Don't Stop where Paid ends
Paid is a powerful lever, but even stronger in combination with organic and RevOps. That's why our experts from all three streams work hand in hand to build one growth system.
"Rarely does an agency surpass expectations, but YOYABA consistently has. A 126% increase in organic pipeline will put a smile on any business leader’s face."
Sam Kuehnle
VP Marketing, Loxo
Three specialized services. One Agency to call.
Scroll-stoppers that create clicks and Book meetings
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We bring the intelligence. You win the market.
Our engineers turn research, landing-page analyses, and your ad account data into an intelligence that fuels your growth.
Creative
Performance-driven creatives -
Nimblet
Nimblet reads every creative you run visually, categorizes it, and scores which hook, format, and psychological triggers actually drive results. Our strategists turn that into the brief for your next ad.
Organic & GEO
All search channels in one tool -
Surfacer
Surfacer is our own SEO & GEO tool that runs deep analysis of technical SEO, rankings and LLM visibility from a single prompt. It reads your live pages and connects to third-party tools in real time.
Data
Custom dashboards based on your context
We combine your ad and context data in one database. Our specialists chat with it in plain language to extract data points and turn them into custom dashboards built in your branding.
Paid
Increased budget efficiency in paid search
Scan your search terms and landing page content to identify queries that waste spend or don't match your offering. This uncovers gaps between your search ads and your landing page contents.
A slide of where AI supports YOYABA already
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
What companies ask us before becoming customers
What makes YOYABA different from others? What is the USP?
Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.
What is the difference between revenue marketing by YOYABA and traditional marketing?
Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.
How much experience do you have with B2B SaaS and tech?
We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.
How can YOYABA help me significantly increase demand?
This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.
When does it make sense to work with YOYABA?
Usually, B2B software companies work with us for 3 specific reasons:
- When there is no internal expertise to achieve the high pipeline & revenue targets, to create and implement a demand generation framework or to implement seamless structures & processes for any revenue marketing discipline
- When in-house capacities of specialists in various areas such as creative strategy, creative production, media buying, revenue operations or content are missing
- When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster
How does the collaboration work?
It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.
How long should a collaboration with YOYABA take?
On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.
Which metrics does YOYABA use to measure the success of a collaboration?
We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.
When will the first successes be felt at YOYABA?
This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.
What is your pricing?
Our pricing, along with the associated services, can be found in detail on our pricing page.