Modern revenue marketing & demand generation agency for fast-moving B2B software companies.
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Companies still need growth, but not at all costs
Competition is increasing, and products lack differentiation
Brand, marketing & GTM are the new differentiators
Misaligned KPIs with lots of leads and little pipeline
Long sales cycles and high customer acquisition costs
No inbound pipeline growth & wasted spend
Lack of expertise on modern revenue marketing
No operational resources for paid ads, creative, SEO, and RevOps
Old tactics don’t work & new inspiration is missing
Traditional Marketing | Revenue Marketing by YOYABA | ||
Philosophy | Growth at all costs | Efficient growth | |
Mindset | Sellers have the power | B2B buyers have the power | |
Mentality | Marketing serves sales | Marketing & sales build revenue | |
Strategy | Lead Generation | Revenue Marketing | |
Objectives | Generate as many leads as possible | Generate more pipeline from leads |
Our revenue marketing services generate inbound pipeline and revenue. We create real business impact. Goodbye, lead lottery.
Catch your ICP's attention and turn it into pipeline with hyper-relevant content on paid social (LinkedIn, Meta, etc.) and high-intent campaigns on paid search channels like Google.
Create seamless user experiences at every buying stage and conquer the top Google rankings with convincing organic content to generate and capture demand.
Create a fine-tuned revenue engine by implementing and harmonizing efficient processes, optimized workflows, human collaboration as well as a powerful tech infrastructure.
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We’re laser-focused on B2B SaaS, not one-size-fits-all marketing.
Our strategies prioritize sustainable growth and real impact over vanity metrics.
We deliver fast, effective results while taking the workload off your plate.
We believe in education at scale. That's why we share data and insights from 100+ projects with fast-moving B2B companies for free, including:
Our CEO, Tim, and VP Revenue Marketing, Matthis, reveal insights from their work with leading B2B players.
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What makes YOYABA different from others? What is the USP?
Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.
What is the difference between revenue marketing by YOYABA and traditional marketing?
Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.
How much experience do you have with B2B SaaS and tech?
We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.
How can YOYABA help me significantly increase demand?
This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.
When does it make sense to work with YOYABA?
Usually, B2B software companies work with us for 3 specific reasons:
How does the collaboration work?
It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.
How long should a collaboration with YOYABA take?
On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.
Which metrics does YOYABA use to measure the success of a collaboration?
We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.
When will the first successes be felt at YOYABA?
This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.
What is your pricing?
Our pricing, along with the associated services, can be found in detail on our pricing page.
Revenue marketing increases your inbound conversions and ensures measurably more qualified leads, pipeline and profit. Click on the link below to book a strategy call today.
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