The first digital PR agency that thinks in ARR
As your digital PR agency, we build the authority that gets you cited by the sources your buyers and LLMs trust. This credibility turns into clicks, conversions and paying customers.
Four reasons your brand didn’t make the shortlist
Competitors dominate trusted sources
They’re regularly featured in relevant publications, industry comparisons and recommendations while your brand is missing.
You have limited authority beyond your website
Weak off-page SEO and limited high-quality backlinks make it harder to compete for commercially valuable search queries.
AI knows your brand but doesn’t recommend you
LLMs recognise your brand but recommend competitors due to stronger third-party presence or more favourable brand sentiment.
You get mentions without measurable impact
Digital PR produces coverage and links, but their contribution to organic visibility and pipeline remains unclear.
Authority trusted by AI, search engines and buyers
As your digital PR agency, we combine off-page SEO, digital PR and AI search optimisation to influence the third-party sources your buyers and LLMs rely on, and move you from brand recognition to brand recommendation.
Authority analysis and strategy
We start by auditing your backlink profile and analysing the gaps between you and your competitors. From there we identify the publications, directories and platforms that matter, weighing them on ICP relevance, authority and revenue impact. The result is a prioritised off-site SEO and digital PR action plan.
Digital PR planning and briefings
We find the digital PR and link buying opportunities worth pursuing. That means defining target publications, messaging, content angles and linkable assets for thought leadership campaigns. We build the briefings so your internal team or an external partner can run the outreach equipped with a real story.
AI search and brand authority
We analyse which third-party sources get cited for your ICPs’ AI prompts, then find the ones where your competitors show up but you don’t. From there we develop source-specific strategies to get you included and build authority, with actionable briefings for external mentions and relevant listings.
Measurement and continuous optimisation
We track your referring domains, backlink quality, relevant mentions and your visibility in traditional search as well as AI recommendations. Then we measure what we’ve implemented against organic engagement and pipeline and refine the action plans based on actual performance.
From start to scale in three phases
Before we plan a single off-page measure, our engagement starts by understanding your market and where your authority stands today.
Discovery & alignment
We learn about your ICPs, GTM priorities and biggest competitors, then assess the brand authority you already hold. This is our north star for every future measure, so the outreach we plan aims at the buyers and sources that actually matter to you.
Analysis & strategy
Our specialists run audits, analyse which sources search engines and LLMs cite in your market, and find the gaps where you don’t show up yet. We rank the opportunities by impact, so your budget goes into measures most likely to move pipeline.
Briefings & optimisation
We write detailed execution plans and briefings for each placement and guide the team that runs the outreach, whether that’s your in-house people or an agency. As results come in, we monitor what lands and refine the approach.
"Nine months into our partnership, we can say that YOYABA has met and even exceeded all expectations. The 126% increase in our pipeline from organic search has put a smile on the faces of our marketing and business leaders. It's rare for an agency to exceed expectations, but YOYABA does so consistently."
These results speak for themselves
Mid-market B2B SaaS provider
Third-party source outreach
What we did
Targeted outreach to frequently cited third-party sources
Combined with comparison content on the website
Results
AI visibility roughly doubled without changes to the website
Increased brand presence across relevant AI recommendation prompts
Improved AI Overview visibility
Combined with comparison content: more MQLs
Global enterprise software brand
Brand perception in AI answers
Starting point
Strong brand recognition, but mixed sentiment and weak recommendation visibility
AI-generated answers surfaced unfavourable brand perceptions
What we did
Identified opportunities to close the gap between recognition and recommendation
Learning
Brand awareness alone doesn’t guarantee positive AI recommendations.
Explore our other organic growth services
Authority in third-party sources is a good start. These services make sure buyers find and choose you across search and AI.
B2B SEO Services
B2B SEO that turns rankings into revenue: technical SEO, content and authority for more pipeline.
AEO & AI SEO Services
Make your brand visible in ChatGPT, Google AI and Perplexity so LLMs recommend it.
B2B Content Marketing Agency Services
Trustworthy content that ranks in (AI) search and guides buyers through the entire journey.
Technical SEO Services
Remove the technical barriers holding your rankings back, so your most valuable pages get found and create pipeline.
The last thing you ask before becoming our customer
What does a digital PR agency do?
A digital PR agency builds your brand’s awareness, authority and credibility beyond your own channels. It secures relevant editorial coverage, mentions and backlinks that strengthen trust with both buyers and search engines. More and more, it also shapes the external sources AI-powered search pulls from. Done well, digital PR feeds your wider organic growth and demand generation, rather than sitting off to the side as a standalone PR exercise.
What is included in YOYABA’s digital PR services?
YOYABA’s digital PR covers the strategy and the groundwork, not the outreach itself. That means off-page SEO and authority audits, competitive backlink analysis, and research into the media, publications and third-party sources that matter. On top of that, we build the digital PR strategy and campaign concepts, detailed outreach action plans and execution-ready briefings, plus AI citation and brand sentiment analysis. The outreach is run by your internal team or an external partner.
How long does digital PR take to show results?
Initial authority audits surface opportunities early, but placements take time. Outreach and editorial coverage depend on how fast third parties respond, so the timeline is never fully in your hands. Brand mentions and referral traffic can give you early signals. Real improvements in search visibility and AI recommendations usually need sustained investment, and there are no guaranteed placements, rankings or citations.
How much do digital PR services cost?
The cost depends on your competitive landscape, target markets and the scope of the campaign. Research, content production and outreach requirements all move the number. You can run a focused campaign around a single goal or an ongoing authority programme, and we scope either to your commercial objectives rather than to a fixed package.
Why choose YOYABA for digital PR?
YOYABA builds authority as part of your organic growth and AI search strategy, not as a backlink shop. We go after relevant mentions that move search visibility, brand preference and demand, rather than chasing link volume. We know B2B SaaS and complex buying journeys, we analyse at source level what actually influences AI recommendations, and we measure against commercial outcomes instead of isolated link metrics.