B2B SEO services that turn rankings into revenue
Our B2B SEO services combine technical SEO, content and authority so you show up in (AI) search and close deals.
Four reasons your B2B website doesn’t win deals
You generate traffic, but no qualified pipeline
Organic traffic and rankings improve, but your B2B SEO efforts generate too few SQLs, opportunities and sales conversations.
You attract wrong buyers with wrong keywords
Your SEO strategy focuses on search volume rather than ICP relevance, buying intent and commercial opportunity.
You have no high-intent search visibility
Competitors dominate solution, category, industry and comparison searches where buyers actively evaluate providers.
You run SEO disconnected from GTM
SEO, content and sales operate in silos, limiting strategic alignment, execution speed and business impact.
SEO measured in revenue, not rankings
Our B2B SEO services tailor every decision to your ICPs, ACV, GTM motion and the reality of complex B2B buying. Our SEO work creates and captures demand across the buyer journey, prioritising commercial impact over rankings and traffic volume.
Revenue-driven B2B SEO strategy
We evaluate keywords by search intent and commercial relevance. Leveraging competitive gaps and market opportunities, we prioritise the high-intent, category and solution searches that move pipeline. Your roadmap contains a dedicated playbook for enterprise, sales-led and product-led SaaS.
Technical SEO & website optimisation
We audit your site and prioritise fixes by impact. First, we work through crawlability, indexability and architecture, internal linking and structured data. For migrations, relaunches and redirects, our experts make sure your hard-won visibility survives the move. Your developers get clear specs, and monitoring continues long after the audit.
Buyer-centric content & authority
We build across the full journey, from high-intent solution, comparison and alternative pages to educational pieces. Existing content gets optimised, consolidated and refreshed so it keeps compounding. For authority beyond your own site, we write actionable digital PR briefings that your team or partners execute.
Measurement & optimisation
Measurement connects your SEO to revenue. We link Google Search Console, GA4 and your CRM, then track organic visibility, engagement and conversion all the way to MQLs, SQLs, pipeline and revenue. Branded and unbranded performance stay separate, and we read results by ICP, product, topic and journey stage.
From start to scale in three phases
Before any tactic, we align on where your revenue comes from and where your organic growth stands today.
Discovery & alignment
We start by learning your ICPs, GTM motion, ACV and sales process, then pin down your revenue goals and where your organic performance stands today.
Analysis & roadmap
Next we run a technical audit, analyse search demand and map competitive gaps. We mirror your buyer journey against the searches that matter and prioritise the work by impact.
Execution & optimisation
Then we start executing SEO implementation, content creation and performance tracking. Results feed back into the strategy, so priorities shift toward whatever drives outcomes.
"Nine months into our partnership, we can say that YOYABA has met and even exceeded all expectations. The 126% increase in our pipeline from organic search has put a smile on the faces of our marketing and business leaders. It's rare for an agency to exceed expectations, but YOYABA does so consistently."
These results speak for themselves
Haiilo
B2B SEO and organic growth
What we did
A strategy combining content, technical SEO and demand generation
Core Web Vitals optimised and passed on all devices
Results
3× organic traffic in Germany within two years
+42% organic leads in DACH (2023)
+25% organic opportunities in DACH
+15% organic opportunity value
Loxo
Revenue-driven B2B SEO
What we did
Buyer journey and keyword research built on recruiting jobs-to-be-done
Optimised technical SEO, content architecture and high-intent landing pages
Results
+126% organic pipeline value
+43% organic demo requests YoY
+33% sales-qualified opportunities from search
+62% non-branded search impressions
+97% page-one keyword rankings
Explore our other organic growth services
B2B SEO makes sure your buyers find you the moment they start searching. Our other services make sure that what they find convinces them and earns their trust across search and AI.
B2B Content Marketing Services
Trustworthy content that ranks in (AI) search and guides buyers through the entire journey.
AEO & AI SEO Services
Make your brand visible in ChatGPT, Google AI and Perplexity so LLMs recommend it.
Technical SEO Agency Services
Remove the technical barriers holding your rankings back, so your most valuable pages get found and create pipeline.
Off-Site and Digital PR Agency Services
Build the authority that gets you cited by the sources your buyers and LLMs trust.
The last thing you ask before becoming our customer
What are B2B SEO services?
B2B SEO services make your business visible to the buyers who matter, in search and increasingly in AI answers. We align search strategy with your ICPs, buying committees and longer sales cycles, and combine technical SEO, content, authority and conversion optimisation. Demand gets created and captured across the buyer journey, and we measure qualified leads, pipeline and revenue rather than traffic alone.
What is included in YOYABA’s B2B SEO services?
YOYABA’s B2B SEO covers strategy, execution support and measurement. That means SEO strategy and consulting, ICP research, keyword analysis and buyer journey mapping, technical audits with clear recommendations, content strategy, creation and optimisation, on-page SEO and internal linking, plus AI search and off-site authority strategies. Reporting and continuous optimisation run throughout. We support implementation hands-on, while CMS publishing and technical deployments stay with your team or their partners.
How long does B2B SEO take to show results?
It depends on your website’s maturity, competition, existing authority and how fast you can implement. Technical fixes and optimisation of existing content often deliver earlier gains, while new content and competitive keywords need sustained investment. Pipeline impact tracks your search intent, sales-cycle length and conversion performance. The goal is compounding organic growth, not a short-lived ranking spike.
How much do B2B SEO services cost?
Pricing depends on your website’s complexity, competitive environment and market scope, and on how much strategy, implementation and content production the work needs. You can run a consulting-focused engagement or a combined strategy-and-execution programme. We scope either to your ACV, GTM motion and commercial objectives rather than to a fixed package.
Why choose YOYABA for B2B SEO?
YOYABA runs SEO revenue-first, not traffic-first. We specialise in B2B SaaS and technology, and adapt strategy to your ICPs, ACV and GTM motion. Technical SEO, content, AI search and authority sit with specialist teams that work as one. You get hands-on strategy, detailed implementation briefings and execution support, backed by results like +126% organic pipeline for Loxo and +25% organic opportunities for Haiilo.