Anyone can run ads.
We drive revenue.
YOYABA builds qualified pipeline for Europe’s fastest-growing B2B Tech & AI companies across paid & organic growth strategies combined with revenue operations.
Trusted by the biggest names in B2B SaaS & Tech
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„Vor gerade einmal sechs Monaten waren 80 % jährliches Wachstum noch kaum vorstellbar. Heute sind wir auf bestem Weg dorthin. Die Grundlage, die wir gemeinsam geschaffen haben – von Attribution und Datenanreicherung über Analytics bis hin zu Markt- und Produkt-Know-how – ist der Schlüssel zu diesem Erfolg."
Nick Bhutani
VP Marketing, Proof
71,7 %
Neukunden-Wachstum (YOY)
+25 % YOY
Neukunden mit Organic
"Mit YOYABA konnten wir in kürzester Zeit die richtigen Prozesse, Strukturen und Analysen mit sofortigem Business-Impact implementieren. Das hat uns ermöglicht, echte Transparenz über unsere organische Performance zu schaffen, sie nachhaltig zu skalieren und Paid als zentralen Treiber für unsere Pipeline mit einer Spend-to-Pipeline-Quote von 1:4 zu etablieren."
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Josef Elsperger
Deputy CRO, Infoniqa
-41%
in Cost per SQL
1:4
Spend to Pipeline Ratio
"YOYABA schafft es immer wieder, durch ein tiefes Verständnis unserer Zielgruppe neue, relevante, außergewöhnliche Creatives zu entwickeln. Durch die kontinuierliche Optimierung des Messagings konnten wir die sehr guten Ergebnisse weiter steigern. Und seit dem Umstiefg auf das YOYABA Demand Generation Framework, haben wir deutlich hochwertigere Leads in der Pipeline.“
Markus Bimüller
VP Marketing, Workist
4x ROAS
43 % Lead-to-SQL (CR%)
Closed inbound
mehr als verdoppelt
Building a high-performing paid social engine through structured testing, a strong creative strategy, and channel expansion
"YOYABA's deep understanding of the B2B SaaS landscape and outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives."
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Building a high-functioning paid growth (including Search & Social) to match the unicorn’s ambitious growth goals
Building a data-backed paid engine for 3 different product streams & a cross-market approach
SEO strategy focused on SMBs and bottom-of-funnel keywords with high buying intent
Leading the organic growth strategy for one of the fastest-growing AI health tech companies
Personio’s global paid growth partner, driving paid & creative strategy and performance marketing
We handed our global paid strategy to YOYABA and they delivered. They brought a senior team with deep GTM expertise for B2B, took full ownership across multi-six-figure monthly budgets and consistently went above and beyond.
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Doubled outbound SQLs in 5 months through a signal-based outbound engine.
somewhere between strategy and execution, your paid growth got stuck
Run ads that create leads but not revenue.
The funnel is full, cost per MQL looks great, and yet every sales review ends with the same desperate question: Where's the revenue?
Want to scale but don’t have the resources to.
Scaling paid is like a fine-dining menu: every course needs its own expert. One generalist won't cut it, and most agencies send you a single cook.
Increase spend without knowing what works.
Budget keeps flowing into channels, but nobody knows if every euro is driving pipeline. Even worse, your data setup couldn't answer that anyway.
Have an agency that doesn't get your business.
Months into the project, and you're still wasting meetings explaining your GTM motion and ACV logic instead of brainstorming new winning concepts.
Why you get results with us
Other performance marketing agencies
Use the same templates for every client
Optimize for clicks & leads
View spend as the ultimate fix
Rely on generalists that leverage templates & AI-generated ads
Run channels in isolation
Strategizes based on your GTM motion
Defines success by revenue growth (so that your board loves your strategy too)
Proves efficiency before spend
Pairs AI-driven performance marketers with a creative team for standout, human-first campaigns
Optimizes your growth system, backed by Organic & RevOps experts
Some headline goes here
everything starts with your gtm motion
PLG, SLG, and hybrid companies don’t grow the same way, but most performance marketing agencies act like they do. We dive deep into your business and built your growth strategy around it.
“A lot of agencies run the same plays regardless of where you actually are. What YOYABA got right from the start was sequencing. They didn't try to tackle everything at once. They identified what had to be true first for our company and built a pipeline of work that stacked on top of itself. That made the difference.”
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Nick Bhutani
VP Marketing, Proof
performance measured by
pipeline and revenue
It’s not about platform metrics. We dig into your CRM to measure business outcomes and make sure our strategy is working.
“Just 6 months ago, 80% annual growth was imaginary. Today we're tracking towards it. The foundation we built together with YOYABA made all the difference. Now we're making decisions based on data, and we are in for a ride.”
Nick Bhutani
VP Marketing, Proof
you don't spend more unless
it's worth it
More spend doesn’t guarantee growth. We identify the highest-leverage opportunities before recommending additional investment.
“In a short time, we implemented the right processes, structures, and analyses that had immediate business impact. This helped us establish paid as a key pipeline driver with a spend to pipeline ratio of 1:4, while setting the data foundation to invest where it matters most.”
Josef Elsperger
Deputy CRO, Infoniqa
ai doesn't make you stand out.
creativity does.
Our creative strategists scan your ICP to the bone to create human-first ads that put you at the top of every shortlist. Then, our performance marketers make sure the ads get in front of your buyers’ eyes
“The collaboration with YOYABA completely transformed our paid social approach. We launch more relevant ads from the start & iterate effectively based on performance. With a 6-figure media spend, these changes have a significant business impact, which is why YOYABA is, for us, the #1 paid social agency in Europe.”
Liam Bartholomew
Former VP Brand & Demand, Cognism
we don't stop where paid ends
Paid is your biggest lever, but not the answer to everything. That's why our paid experts work hand in hand with our Organic and RevOps teams to unlock the growth a single channel can't. What you'd normally book three agencies for, you get with one.
"We knew we needed GEO help, so our bar was to find the very best agency to help us. Rarely does an agency surpass expectations, but YOYABA consistently has. A 126% increase in pipeline generated through organic search will put a smile on any business leader’s face.”
Sam Kuehnle
VP Marketing, Loxo
Experienced like three agencies.
working as one.
What other customers win
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Infoniqa: 1:4 Spend-to-Pipeline Ratio & +80% Traffic YOY
With RevOps first approach to business impact
"We handed our global paid strategy to YOYABA and they delivered. I didn’t think they could match our in-house team’s speed. I was wrong. They brought a senior team with deep GTM expertise for B2B and took full ownership across multi-six-figure monthly budgets. Nothing was too much trouble and they consistently went above and beyond."
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Loxo: +126% Pipeline and +43% Demo Requests
How Loxo Boosted their Pipeline with SEO, AI & Thought Leadership
"Working with YOYABA gave us the speed we urgently needed. We were able to realign our marketing team while advancing towards a truly performance-driven organization. In a short time, we implemented the right processes, structures, and analyses that had immediate business impact. This helped us build real transparency on our organic performance, scale it sustainably, and establish paid as a key driver for our pipeline with a spend to pipeline ratio of 1:4, while setting the data foundation to invest where it matters most.”
HubSpot: The TLA Strategy behind 124+ New Deals
Deep Dive in HubSpots Thought Leader Ad Strategy
"Just 6 months ago, 80% annual growth was imaginary. Today we're tracking towards it. The foundation we built together with YOYABA - the attribution, the enrichment, the analytics, the market & product knowledge - that's what makes the difference. We're making decisions based on data now, and we are in for a ride."
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Proof: +71% annual Growth in New Paying Customers
Deep dive into the full revenue marketing collaboration that made this happen.
"At HubSpot DACH, YOYABA has become an integral part of our promotion strategy. What makes the collaboration so valuable is not only YOYABA's strategic and technical expertise in implementing TLAs that generate tangible demand, but also the seamless and highly collaborative way we work together. The team is proactive, responsive, and consistently focused on impact, having generated 990+ webinar registrations and 124+ deals for us to date. This makes the partnership not only effective and incredibly smooth, but also enjoyable."
Developing a paid growth strategy (search and social) that supports the unicorn’s ambitious growth goals.
plancraft: CRM-centered hybrid attribution for PLG
How a CRM-centered attribution system enables reliable channel reporting.
"We knew we needed SEO/GEO help, and our CEO understood the value of what kind of results could be driven from a great strategy and execution. So our bar was to find the very best agency to help us - and that ended up being YOYABA after a 3-month search. 3 quarters into our engagement, they’ve lived up to every bit of those expectations, and more. A 126% increase in pipeline generated through organic search will put a smile on any marketing/business leader’s face. Rarely does an agency surpass expectations, but YOYABA consistently has."
Workist: Scaling to 4x ROAS
Turned inbound into the #1 revenue source through paid and organic growth.
“Partnering with YOYABA has markedly enhanced our Paid Media initiatives. Their comprehensive understanding of the B2B SaaS landscape, coupled with outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives. I highly endorse their expert services."
creative showcase
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we bring the intelligence.
you win the market.
Our engineers turn research, onsite analyses, and your ad account data into tools that fuel your growth.
Creative
Intelligent Creative Analytics -
Nimblet
We read every creative you run visually, categorize it, score what actually drives results down to the hook, format, and psychological triggers. Our strategists turn that into the brief for your next ad.
Organic & GEO
SEO & GEO Combinator -
Surfacer
Surfacer is our own SEO & GEO tool. From a single prompt it runs deep analysis from Tech-SEO to rankings and LLM visibility, reading your live pages and connecting to 3rd party tools in real time.
Data
Your data, on speaking terms
We bring your ad and context data together in one vector database. Our specialists chat with it in plain language, and turn the answers into custom dashboards built in your branding.
Paid
Governed Agentic Media Buying
For example, scan your search terms & landing page content, and exclude queries that waste spend or don't match your offering. Also flags gaps between ads and your landing page contents.
A slice of where AI already runs across YOYABA
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
FAQ - Good to know
What makes YOYABA different from others? What is the USP?
Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.
What is the difference between revenue marketing by YOYABA and traditional marketing?
Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.
How much experience do you have with B2B SaaS and tech?
We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.
How can YOYABA help me significantly increase demand?
This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.
When does it make sense to work with YOYABA?
Usually, B2B software companies work with us for 3 specific reasons:
- When there is no internal expertise to achieve the high pipeline & revenue targets, to create and implement a demand generation framework or to implement seamless structures & processes for any revenue marketing discipline
- When in-house capacities of specialists in various areas such as creative strategy, creative production, media buying, revenue operations or content are missing
- When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster
How does the collaboration work?
It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.
How long should a collaboration with YOYABA take?
On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.
Which metrics does YOYABA use to measure the success of a collaboration?
We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.
When will the first successes be felt at YOYABA?
This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.
What is your pricing?
Our pricing, along with the associated services, can be found in detail on our pricing page.