Anyone can run ads.
We drive revenue.
YOYABA builds qualified pipeline for Europe’s fastest-growing B2B Tech & AI companies across paid & organic growth strategies combined with revenue operations.
Building a high-performing paid social engine through structured testing, a strong creative strategy, and channel expansion
"YOYABA's deep understanding of the B2B SaaS landscape and outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives."
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Building a high-functioning paid growth (including Search & Social) to match the unicorn’s ambitious growth goals
Building a data-backed paid engine for 3 different product streams & a cross-market approach
SEO strategy focused on SMBs and bottom-of-funnel keywords with high buying intent
Leading the organic growth strategy for one of the fastest-growing AI health tech companies
Personio’s global paid growth partner, driving paid & creative strategy and performance marketing
We handed our global paid strategy to YOYABA and they delivered. They brought a senior team with deep GTM expertise for B2B, took full ownership across multi-six-figure monthly budgets and consistently went above and beyond.
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Doubled outbound SQLs in 5 months through a signal-based outbound engine.
somewhere between strategy and execution, your paid growth got stuck
All the services you know, executed with a smarter approach
Our revenue marketing services generate inbound pipeline and revenue. We create real business impact. Goodbye, lead lottery.
Paid Growth
Catch your ICP's attention and turn it into pipeline with hyper-relevant content on paid social (LinkedIn, Meta, etc.) and high-intent campaigns on paid search channels like Google.
Organic Growth, SEO & GEO
Create seamless user experiences at every buying stage and conquer the top Google rankings with convincing organic content to generate and capture demand.
Revenue Operations
Create a fine-tuned revenue engine by implementing and harmonizing efficient processes, optimized workflows, human collaboration as well as a powerful tech infrastructure.
What other B2b Marketing Executives Say
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Infoniqa: 1:4 Spend-to-Pipeline Ratio & +80% Traffic YOY
With RevOps first approach to business impact
"We handed our global paid strategy to YOYABA and they delivered. I didn’t think they could match our in-house team’s speed. I was wrong. They brought a senior team with deep GTM expertise for B2B and took full ownership across multi-six-figure monthly budgets. Nothing was too much trouble and they consistently went above and beyond."
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Loxo: +126% Pipeline and +43% Demo Requests
How Loxo Boosted their Pipeline with SEO, AI & Thought Leadership
"Working with YOYABA gave us the speed we urgently needed. We were able to realign our marketing team while advancing towards a truly performance-driven organization. In a short time, we implemented the right processes, structures, and analyses that had immediate business impact. This helped us build real transparency on our organic performance, scale it sustainably, and establish paid as a key driver for our pipeline with a spend to pipeline ratio of 1:4, while setting the data foundation to invest where it matters most.”
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HubSpot: The TLA Strategy behind 124+ New Deals
Deep Dive in HubSpots Thought Leader Ad Strategy
"Just 6 months ago, 80% annual growth was imaginary. Today we're tracking towards it. The foundation we built together with YOYABA - the attribution, the enrichment, the analytics, the market & product knowledge - that's what makes the difference. We're making decisions based on data now, and we are in for a ride."
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Proof: +71% annual Growth in New Paying Customers
Deep dive into the full revenue marketing collaboration that made this happen.
"At HubSpot DACH, YOYABA has become an integral part of our promotion strategy. What makes the collaboration so valuable is not only YOYABA's strategic and technical expertise in implementing TLAs that generate tangible demand, but also the seamless and highly collaborative way we work together. The team is proactive, responsive, and consistently focused on impact, having generated 990+ webinar registrations and 124+ deals for us to date. This makes the partnership not only effective and incredibly smooth, but also enjoyable."
Developing a paid growth strategy (search and social) that supports the unicorn’s ambitious growth goals.
plancraft: CRM-centered hybrid attribution for PLG
How a CRM-centered attribution system enables reliable channel reporting.
"We knew we needed SEO/GEO help, and our CEO understood the value of what kind of results could be driven from a great strategy and execution. So our bar was to find the very best agency to help us - and that ended up being YOYABA after a 3-month search. 3 quarters into our engagement, they’ve lived up to every bit of those expectations, and more. A 126% increase in pipeline generated through organic search will put a smile on any marketing/business leader’s face. Rarely does an agency surpass expectations, but YOYABA consistently has."
Workist: Scaling to 4x ROAS
Turned inbound into the #1 revenue source through paid and organic growth.
“Partnering with YOYABA has markedly enhanced our Paid Media initiatives. Their comprehensive understanding of the B2B SaaS landscape, coupled with outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives. I highly endorse their expert services."
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Your next quarter Starts Here
Book a 30-minute intro call – we'll show you the revenue system behind HubSpot, Dash0 and Personio.
FAQ - Good to know
What makes YOYABA different from others? What is the USP?
Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.
What is the difference between revenue marketing by YOYABA and traditional marketing?
Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.
How much experience do you have with B2B SaaS and tech?
We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.
How can YOYABA help me significantly increase demand?
This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.
When does it make sense to work with YOYABA?
Usually, B2B software companies work with us for 3 specific reasons:
- When there is no internal expertise to achieve the high pipeline & revenue targets, to create and implement a demand generation framework or to implement seamless structures & processes for any revenue marketing discipline
- When in-house capacities of specialists in various areas such as creative strategy, creative production, media buying, revenue operations or content are missing
- When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster
How does the collaboration work?
It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.
How long should a collaboration with YOYABA take?
On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.
Which metrics does YOYABA use to measure the success of a collaboration?
We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.
When will the first successes be felt at YOYABA?
This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.
What is your pricing?
Our pricing, along with the associated services, can be found in detail on our pricing page.