Europe’s Leading B2B SaaS & Tech Performance Marketing Agency
Anyone can run ads.
We drive revenue.
Paid could be your top growth lever, but copy-paste playbooks won’t move it.We dig into your business and GTM motion to craft a paid strategy that does.
Trusted by Europe's most ambitious B2B SaaS & Tech brands
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“Just 6 months ago, 80% annual growth was imaginary. Thanks to YOYABA, we're now tracking towards it and making every decision based on data.”
Nick Bhutani
VP Marketing, Proof
71,7 %
New Customer Growth YOY
+25 % YOY
New Customers via Organic
"YOYABA helped us implement the right processes, structures, and analyses that had immediate business impact. We turned paid into a key pipeline driver, achieving a 1:4 spend-to-pipeline ratio & built the data foundation to invest where it matters most."
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Josef Elsperger
Deputy CRO, Infoniqa
-41%
in Cost per SQL
1:4
Spend-to-Pipeline Ratio
"YOYABA consistently succeeds in developing new, relevant, and exceptional creatives through a deep understanding of our target audience. Through continuous optimization of our messaging, we've been able to keep improving on already strong results."
Markus Bimüller
VP Marketing, Workist
4x ROAS
43 % Lead-to-SQL (CR%)
>2x Increase
in Closed Inbound Orders
Building a high-performing paid social engine through structured testing, a strong creative strategy, and channel expansion
"YOYABA's deep understanding of the B2B SaaS landscape and outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives."
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Building a high-functioning paid growth (including Search & Social) to match the unicorn’s ambitious growth goals
Building a data-backed paid engine for 3 different product streams & a cross-market approach
SEO strategy focused on SMBs and bottom-of-funnel keywords with high buying intent
Leading the organic growth strategy for one of the fastest-growing AI health tech companies
Personio’s global paid growth partner, driving paid & creative strategy and performance marketing
We handed our global paid strategy to YOYABA and they delivered. They brought a senior team with deep GTM expertise for B2B, took full ownership across multi-six-figure monthly budgets and consistently went above and beyond.
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Doubled outbound SQLs in 5 months through a signal-based outbound engine.
Four signs that your Blocking your Paid Growth
You run ads that create leads but not revenue.
The funnel is full, cost per MQL looks great, and yet every sales review ends with the same desperate question: Where's the revenue?
You want to scale but don’t have the resources to.
Scaling paid is like a fine-dining menu: every course needs its own expert. One generalist won't cut it, and most agencies send you a single cook.
You increase spend without knowing what works.
Budget flows into channels, but the pipeline impact comes down to a guessing game. And you can never tell which opportunities are worth investing in.
You have an agency that follows a false course.
Months into the project, and you're still wasting time explaining your GTM motion and strategic course instead of steering your business into growth territory.
Other agencies babysit channels
We turn them into a Revenue Engine.
Other performance marketing agencies
Use the same funnel templates for every client.
Optimize for clicks and leads to win vanity metrics.
View increasing spend as the ultimate paid fix.
Use templates & AI-generated ads from generalists
Run paid and organic channels in isolation.
Five principles your revenue engine runs on
Your growth story starts at your GTM Motion
PLG, SLG, and hybrid motions don’t scale the same way, but most performance marketing agencies act like they do. We build a paid growth strategy tailored to your GTM motion, ICP and ACV logic.
“Most agencies run the same plays no matter where you are. YOYABA analyzed our business, identified what had to be true first, and built a pipeline of work that stacked on itself. That made the difference.”
Nick Bhutani
VP Marketing, Proof
revenue is our north star
Efficient growth doesn’t come from platform metrics like clicks and impressions. That’s why every GTM strategy we implement is designed to create reportable pipeline and revenue.
“Just 6 months ago, 80% annual growth was imaginary. Thanks to YOYABA, we're now tracking towards it and making every decision based on data.”
Nick Bhutani
VP Marketing, Proof
You don't spend more, unless it pays
Every additional cent of your budget needs to carry its weight in revenue. We identify the highest-ROI campaigns, target audiences and offers before recommending any additional ad spend.
“Together with YOYABA, we turned paid into a key pipeline driver at a 1:4 spend-to-pipeline ratio, and built the data foundation to invest where it matters most.”
Josef Elsperger
Deputy CRO, Infoniqa
When Creativity meets perfromance
Our creative strategists scan your ICP to the bone to create human-first ads that put you at the top of every shortlist. And our performance marketers make sure the ads get in front of your buyers’ eyes.
“Thanks to YOYABA, our ads are relevant from day one & we iterate effectively based on performance. At 6-figure spend, the business impact is huge. For us, YOYABA is the #1 paid social agency in Europe.”
Liam Bartholomew
Former VP Brand & Demand, Cognism
We don't stop where paid ends
Paid is a powerful lever, but even stronger in combination with organic and RevOps. That's why our experts from all three streams work hand in hand to build one growth system.
"Rarely does an agency surpass expectations, but YOYABA consistently has. A 126% increase in organic pipeline will put a smile on any business leader’s face.”
Sam Kuehnle
VP Marketing, Loxo
Three specialized services. one agency to call.
Our clients come for pipeline and stay for ambitious growth
Infoniqa: 1:4 Spend-to-Pipeline Ratio & +80% Traffic YOY
With RevOps first approach to business impact
"We handed our global paid strategy to YOYABA and they delivered. I didn’t think they could match our in-house team’s speed. I was wrong. They brought a senior team with deep GTM expertise for B2B and took full ownership across multi-six-figure monthly budgets. Nothing was too much trouble and they consistently went above and beyond."
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Loxo: +126% Pipeline and +43% Demo Requests
How Loxo Boosted their Pipeline with SEO, AI & Thought Leadership
"Working with YOYABA gave us the speed we urgently needed. We were able to realign our marketing team while advancing towards a truly performance-driven organization. In a short time, we implemented the right processes, structures, and analyses that had immediate business impact. This helped us build real transparency on our organic performance, scale it sustainably, and establish paid as a key driver for our pipeline with a spend to pipeline ratio of 1:4, while setting the data foundation to invest where it matters most.”
HubSpot: The TLA Strategy behind 124+ New Deals
Deep Dive in HubSpots Thought Leader Ad Strategy
"Just 6 months ago, 80% annual growth was imaginary. Today we're tracking towards it. The foundation we built together with YOYABA - the attribution, the enrichment, the analytics, the market & product knowledge - that's what makes the difference. We're making decisions based on data now, and we are in for a ride."
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Proof: +71% annual Growth in New Paying Customers
Deep dive into the full revenue marketing collaboration that made this happen.
"At HubSpot DACH, YOYABA has become an integral part of our promotion strategy. What makes the collaboration so valuable is not only YOYABA's strategic and technical expertise in implementing TLAs that generate tangible demand, but also the seamless and highly collaborative way we work together. The team is proactive, responsive, and consistently focused on impact, having generated 990+ webinar registrations and 124+ deals for us to date. This makes the partnership not only effective and incredibly smooth, but also enjoyable."
Developing a paid growth strategy (search and social) that supports the unicorn’s ambitious growth goals.
plancraft: CRM-centered hybrid attribution for PLG
How a CRM-centered attribution system enables reliable channel reporting.
"We knew we needed SEO/GEO help, and our CEO understood the value of what kind of results could be driven from a great strategy and execution. So our bar was to find the very best agency to help us - and that ended up being YOYABA after a 3-month search. 3 quarters into our engagement, they’ve lived up to every bit of those expectations, and more. A 126% increase in pipeline generated through organic search will put a smile on any marketing/business leader’s face. Rarely does an agency surpass expectations, but YOYABA consistently has."
Workist: Scaling to 4x ROAS
Turned inbound into the #1 revenue source through paid and organic growth.
“Partnering with YOYABA has markedly enhanced our Paid Media initiatives. Their comprehensive understanding of the B2B SaaS landscape, coupled with outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives. I highly endorse their expert services."
Scroll-Stoppers that create clicks and Book meetings
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WE bring the intelligence. You win the market.
Our engineers turn research, landing-page analyses, and your ad account data into an intelligence that fuels your growth.
Creative
Performance-driven creatives -
Nimblet
Nimblet reads every creative you run visually, categorizes it, and scores which hook, format, and psychological triggers actually drive results. Our strategists turn that into the brief for your next ad.
Organic & GEO
All search channels in one tool
Surfacer
Surfacer is our own SEO & GEO tool that runs deep analysis of technical SEO, rankings and LLM visibility from a single prompt. It reads your live pages and connects to third-party tools in real time.
Data
Custom dashboards based on your context
We combine your ad and context data in one database. Our specialists chat with it in plain language to extract data points and turn them into custom dashboards built in your branding.
Paid
Increased budget efficiency in paid search
Scan your search terms and landing page content to identify queries that waste spend or don't match your offering. This uncovers gaps between your search ads and your landing page contents.
A slice of where AI already runs across YOYABA
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
What companies usk us before becoming customers
What makes YOYABA different from others? What is the USP?
Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.
What is the difference between revenue marketing by YOYABA and traditional marketing?
Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.
How much experience do you have with B2B SaaS and tech?
We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.
How can YOYABA help me significantly increase demand?
This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.
When does it make sense to work with YOYABA?
Usually, B2B software companies work with us for 3 specific reasons:
- When there is no internal expertise to achieve the high pipeline & revenue targets, to create and implement a demand generation framework or to implement seamless structures & processes for any revenue marketing discipline
- When in-house capacities of specialists in various areas such as creative strategy, creative production, media buying, revenue operations or content are missing
- When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster
How does the collaboration work?
It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.
How long should a collaboration with YOYABA take?
On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.
Which metrics does YOYABA use to measure the success of a collaboration?
We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.
When will the first successes be felt at YOYABA?
This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.
What is your pricing?
Our pricing, along with the associated services, can be found in detail on our pricing page.