Driving Revenue for B2B SaaS & Tech Companies since 2019
Performance marketing is a team sport.
We're playing to be the world champions for B2B SaaS and tech.
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Europas ambitionierteste B2B Tech Brands vertrauen uns
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“Just 6 months ago, 80% annual growth was imaginary. Thanks to YOYABA, we're now tracking towards it and making every decision based on data.”
Nick Bhutani
VP Marketing, Proof
71,7 %
New Customer Growth YOY
+25 % YOY
New Customers via Organic
"YOYABA helped us implement the right processes, structures, and analyses that had immediate business impact. We turned paid into a key pipeline driver, achieving a 1:4 spend-to-pipeline ratio & built the data foundation to invest where it matters most."
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Josef Elsperger
Deputy CRO, Infoniqa
-41%
in Cost per SQL
Achieved 1:4
Spend to Pipeline Ratio
"YOYABA consistently succeeds in developing new, relevant, and exceptional creatives through a deep understanding of our target audience. Through continuous optimization of our messaging, we've been able to keep improving on already strong results."
Markus Bimüller
VP Marketing, Workist
4x ROAS
43 % Lead-to-SQL (CR%)
>2x Increase
in Closed Inbound Orders
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Doubled outbound SQLs in 5 months through a signal-based outbound engine.
We handed our global paid strategy to YOYABA and they delivered. They brought a senior team with deep GTM expertise for B2B, took full ownership across multi-six-figure monthly budgets and consistently went above and beyond.
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Personio’s global paid growth partner, driving paid & creative strategy and performance marketing
Building a high-functioning paid growth (including Search & Social) to match the unicorn’s ambitious growth goals
Vollständige SEO & GEO Strategie, damit eine Enterprise-Commerce-Plattform in KI-Antworten auf die Shortlist kommt
SEO strategy focused on SMBs and bottom-of-funnel keywords with high buying intent
Building a data-backed paid engine for 3 different product streams & a cross-market approach
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Building a revenue-first paid & organic growth engine
Building a full-funnel growth engine across paid, organic and RevOps for an AI recruiting platform
Partnering up on paid media to hit $25M by the end of the year
Building a high-performing paid social engine through structured testing, a strong creative strategy, and channel expansion
From a student dorm to Europe's leading performance marketing agency
In 7 years, we built over 100 revenue engines for B2B SaaS & tech companies and grew to 55 experts.
An everything-agency run by students
Our scrappy beginnings took place in a student flat in Hamburg: four guys offering SEO, performance marketing, web design and anything else people trusted us with. Two of us were friends from university, the other two were father and son. None of us really knew what we were doing, and we probably learned faster because of it.
Not for everyone anymore
At €40,000 monthly revenue, we hired Janik, Matthis and Claas, who quit university mid-pandemic to go all in with us. With them on board, we beat ten much bigger agencies to win our first B2B SaaS client. They had the manpower, we had a burning drive and the absolute conviction (or naivete?) that we would nail it. That project showed us a new world we immediately wanted to live in. Instead of running a market analysis, we followed our passion because we loved the people we encountered at fast-growing tech scale-ups. That’s how we found our ICP!
YOYABA’s first home
Things literally got moving. To make room for our growing service team, we moved to our first big office in Hamburg. At the same time, we sharpened our services to concentrate on performance marketing. One result was that we launched our spin-off, YOYABA Tech, that focused on web design from day one.
Scaling tomorrow’s unicorns
Sharpening our focus on B2B SaaS brought in Humanoo, Usercentrics and a dozen other software companies. The projects were bigger than anything we had done before, and we had to hire fast to keep up. Working that closely with SaaS & tech companies also showed us the revenue impact of paid media gets even bigger when combined with organic growth and RevOps. That’s when we founded dedicated departments for all three services.
Welcome to our new HQ
Over the course of one year, we built a space for our growing team, designed to spark creativity and foster human connection. We invested a large six-figure sum into an office that reflects our brand, our values and our energy, and it has been worth every cent.
Moving upmarket
With three departments and full focus on B2B SaaS & tech, we won clients like HubSpot, Personio and grew to a team of 55 incredible people. We also hosted the first Future of Revenue Marketing event in Berlin and London with 75 GTM leaders from B2B SaaS and tech. 2025 turned out to be our best year yet. It also showed us which kind of clients we create the biggest impact for, and we followed that realization further upmarket.
Run by B2B marketing experts, powered by AI
Seven years in, we are Europe's leading performance marketing agency for B2B SaaS and tech. But revenue growth doesn't stop at the EU borders. That’s why we also work with B2B SaaS and tech companies outside Europe, e.g. from the US. Our services, paid media, organic growth and RevOps build sustainable, high-performing growth engines across the globe. The latest addition is our AI & Automations department, which develops AI solutions (see below) for our internal collaboration as well as client projects. Our goal is to drive the new era of B2B SaaS performance marketing.
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Our Mission
B2B SaaS performance marketing has entered a new era, and our job is to help B2B software companies dominate it. AI made the player faster but the game harder.
With paid media at the core, flanked by organic growth and RevOps, our 60 experts tailor a growth strategy around your business & GTM Motion, revenue impact always being our north star.
Based in Hamburg, building around the world.
Our Values
Honesty & Transparency
We're not here to nod along. We ask the hard questions and challenge your assumptions, because that's what gets you the best outcome.
"Our clients don't bring us in to tell them what they want to hear. They bring us in to say what we actually see, even when it's uncomfortable."
Ownership & Proactivity
We’re your strategic sparring partner and part of your team. When something's broken, we don't rest until we've found the root cause to fix it.
"If we see something that could work better, we don't keep it to ourselves. We bring it up, along with an idea for how to fix it and the first to-do."
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Quality & Performance
Our clients are our number one priority. That’s why we value excellence in strategy, execution, collaboration and results over empty promises.
"We treat every project as if it were our own money and our own name on the line. Doing things halfway just doesn't feel right then."
Our Partner's POV
Our number one priority is revenue.
But celebrating milestones is boring without strong human connections.
What surprised you in your first month here?
"What is different about this event is, that it's really tactical and truly allows people to come away with real takeaways."
What surprised you in your first month here?
"What is different about this event is, that it's really tactical and truly allows people to come away with real takeaways."
What surprised you in your first month here?
"What is different about this event is, that it's really tactical and truly allows people to come away with real takeaways."
We bring the Intelligence. You win the market.
Our AI engineers turn research, landing-page analyses, and your ad account data into an intelligence that fuels your growth.
Creative
Performance-driven creatives -
Nimblet
Nimblet reads every creative you run visually, categorizes it, and scores which hook, format, and psychological triggers actually drive results. Our strategists turn that into the brief for your next ad.
Organic & GEO
All search channels in one tool-
Surfacer
Surfacer is our own SEO & GEO tool that runs deep analysis of technical SEO, rankings and LLM visibility from a single prompt. It reads your live pages and connects to third-party tools in real time.
Data
Custom dashboards based on your context
We combine your ad and context data in one database. Our specialists chat with it in plain language to extract data points and turn them into custom dashboards built in your branding.
Paid
Increased budget efficiency in paid search
Scan your search terms and landing page content to identify queries that waste spend or don't match your offering. This uncovers gaps between your search ads and your landing page contents.
A slice of where AI already runs across YOYABA
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
Agentic governed paid media
Budget pacing automation
SEO + GEO content clusters
ICP & market research
Agentic CRM workflows
Custom CRM data enrichment
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Watch the YOYABA STORY on Amazon Prime
In Amazon Prime's renowned documentary series “Selfmade,” our founders Christian and Tim share insights they have never revealed in a keynote speech or podcast before.
They cover the entire YOYABA journey from founding the company in a student flat in 2019 to a 50-person organization and one of the most popular revenue marketing agencies in the DACH region.
The result is a 45-minute episode full of challenges, successes, and setbacks, available for free on Amazon Prime. With that, Christian and Tim join prominent founders such as Jan Marquardt who are portrayed by Amazon in the documentary series.
FAQ - Good to know
What makes YOYABA different from others? What is the USP?
Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.
What is the difference between revenue marketing by YOYABA and traditional marketing?
Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.
How much experience do you have with B2B SaaS and tech?
We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.
How can YOYABA help me significantly increase demand?
This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.
When does it make sense to work with YOYABA?
Usually, B2B software companies work with us for 3 specific reasons:
- When there is no internal expertise to achieve the high pipeline & revenue targets, to create and implement a demand generation framework or to implement seamless structures & processes for any revenue marketing discipline
- When in-house capacities of specialists in various areas such as creative strategy, creative production, media buying, revenue operations or content are missing
- When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster
How does the collaboration work?
It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.
How long should a collaboration with YOYABA take?
On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.
Which metrics does YOYABA use to measure the success of a collaboration?
We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.
When will the first successes be felt at YOYABA?
This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.
What is your pricing?
Our pricing, along with the associated services, can be found in detail on our pricing page.