YOYABA builds qualified pipeline for Europe’s fastest-growing B2B Tech & AI companies across paid & organic growth strategies combined with revenue operations.
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Building a high-performing paid social engine through structured testing, a strong creative strategy, and channel expansion
"YOYABA's deep understanding of the B2B SaaS landscape and outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives."
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Leading the organic growth strategy for one of the fastest-growing AI health tech companies
Building a data-backed paid engine for 3 different product streams & a cross-market approach
SEO strategy focused on SMBs and bottom-of-funnel keywords with high buying intent
Building a high-functioning paid growth (including Search & Social) to match the unicorn’s ambitious growth goals
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"Just 6 months ago, 80% annual growth was imaginary. Today we're tracking towards it. The foundation we built together - the attribution, enrichment, analytics and market & product knowledge - that's what makes the difference."
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Personio’s global paid growth partner, driving paid & creative strategy and performance marketing
"YOYABA's proprietary framework fully transformed our paid media approach. The business impact has been significant and for us they are the #1 paid media agency in Europe."
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Outbond SQLs in 5 Monaten verdoppelt durch eine signalbasierte Outbound-Engine
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“YOYABA's proprietary framework completely transformed our approach to paid media, allowing us to launch more relevant ads from the start and iterate effectively based on performance. With a 6-figure media spend, these improvements have a significant impact on the business and results. The fact that we’ve fully adopted YOYABA’s processes internally is a testament to their expertise – making them, in our view, the #1 paid media agency in Europe.”
Traditional Marketing | Revenue Marketing by YOYABA | ||
Mindset | Marketing serves sales | Marketing drives pipeline | |
Focus | Marketing funnel | Buyer journey & behaviour | |
Metrics | Lead volume | Qualified pipeline & revenue | |
Attribution | Last touch only | Hybrid attribution system | |
Strategy | Lead generation | Revenue Marketing |
"We knew we needed SEO/GEO help, and our CEO understood the value of what kind of results could be driven from a great SEO/GEO strategy and execution. So our bar was to find the very best agency to help us - and that ended up being YOYABA after a 3-month search. 3 quarters into our engagement, they’ve lived up to every bit of those expectations, and more. A 126% increase in pipeline generated through organic search will put a smile on any marketing or business leader’s face. Rarely does an agency surpass expectations, but YOYABA consistently has."
"Working with YOYABA gave us the speed we urgently needed. We were able to realign our marketing team while advancing towards a truly performance-driven organization. In a short time, we implemented the right processes, structures, and analyses that had immediate business impact. This helped us build real transparency on our organic performance, scale it sustainably, and establish paid as a key driver for our pipeline with a spend to pipeline ratio of 1:4, while setting the data foundation to invest where it matters most.”
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"For our GTM strategy in DACH, we needed an ambitious sparring partner. And we certainly found one in YOYABA. The energetic and professional support of the Organic Growth team has enabled us to increase the number of opportunities generated via organic search in DACH by 25%."
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“YOYABA is excellent at research & creative strategy – especially in analyzing the whole buyer experience from top-funnel to conversion. Their creative approach of deeply immersing into the minds of our customers and then coming up with new ideas for formats and ad creatives in such a fast pace is highly valuable to us. This approach showed us a new process of continuously creating new ad creatives.”
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"YOYABA helped us overcome some of our toughest operational challenges. Their comprehensive approach to redesigning our CRM systems and processes has improved our internal efficiency and enhanced the customer experience. The integration between our CS and Finance teams and the automation of our renewal processes have been particularly impactful. Their dedication and expertise have positioned us for sustainable growth."
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“At HubSpot DACH, YOYABA has become an integral part of our promotion strategy. What makes the collaboration so valuable is not only YOYABA’s strategic and technical expertise in implementing TLAs that generate tangible demand, but also the seamless and highly collaborative way we work together. The team is proactive, responsive, and consistently focused on impact and has effortlessly adapted to our internal communication style and processes. This makes the partnership not only effective and incredibly smooth, but also enjoyable.”
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"Just 6 months ago, 80% annual growth was imaginary. Today we're tracking towards it. The foundation we built together - the attribution, the enrichment, the analytics, the market & product knowledge - that's what makes the difference. We're making decisions based on data now, and we are in for a ride."
"YOYABA truly understands B2B SaaS and drives results beyond just lead generation—they’re focused on real customer wins. Their innovative approach is exactly what’s needed to stay competitive in the ERP market."
“Partnering with YOYABA has markedly enhanced our Paid Media initiatives. Their comprehensive understanding of the B2B SaaS landscape, coupled with outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives. I highly endorse their expert services."
“YOYABA's proprietary framework completely transformed our approach to paid media, allowing us to launch more relevant ads from the start and iterate effectively based on performance. With a 6-figure media spend, these improvements have a significant impact on the business and results. The fact that we’ve fully adopted YOYABA’s processes internally is a testament to their expertise – making them, in our view, the #1 paid media agency in Europe.”
"I knew we couldn’t afford to make a bad one with the DACH market, and that’s where the YOYABA team truly helped. There are very few demand generation agencies operating at the high level of sophistication we need in a partner, and that’s where YOYABA thrived. From meeting that high bar we have and being able to do it in a very professional manner is going to make it hard for us to ever want to use any other agency."
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"We don't want to do mediocre marketing and YOYABA is exactly the right partner for this. YOYABA understands our target group and creates campaigns for us that stand out in a sea of boring B2B ads and position us as a thought leader."
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"YOYABA always manages to create new relevant creatives through a really deep understanding of our target group - often with a creative twist. By continuously optimizing the messaging, we have been able to keep improving the very good results. I am particularly enthusiastic about the video ads and always look forward to the filming days at the YOYABA office."
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"From day one, YOYABA demonstrated the ability to quickly understand the nuances of our business case, making it clear that they were not just delivering a service but were fully invested in solving our unique challenges. We are seeing a boost in how we measure campaign success - especially for offline events - thanks to YOYABA’s structured attribution framework."
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"The biggest added value for us is the topic of attribution. Thanks to the adjustments we have made together with YOYABA, we can now drill down into channels and make direct connections to revenue metrics. Therewith, we can better evaluate and steer our marketing & sales activities."
"YOYABA helped us create scalable processes to manage the entire customer journey, from lead to retention. The new data structure gives us better insights, allowing us to improve our go-to-market strategy."
“YOYABA is not only an execution-driven performance marketing partner for our primary channels Google & LinkedIn, but also continuously delivers fresh ideas and valuable approaches to scale and internationalize our inbound marketing. As a fast-moving SaaS startup, I appreciate the agile, honest and uncomplicated collaboration with the entire team, in addition to the performance marketing competencies.”
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“In my opinion, YOYABA is not a classic agency, but rather an indispensable partner that sees itself as part of our marketing organization and acts as such. The constant new input at strategic and operational levels, the high level of product understanding and the excellent execution have meant that we have been able to increase the value of our inbound pipeline tenfold in just a few months.”
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Our revenue marketing services generate inbound pipeline and revenue. We create real business impact. Goodbye, lead lottery.
Catch your ICP's attention and turn it into pipeline with hyper-relevant content on paid social (LinkedIn, Meta, etc.) and high-intent campaigns on paid search channels like Google.
Create seamless user experiences at every buying stage and conquer the top Google rankings with convincing organic content to generate and capture demand.
Create a fine-tuned revenue engine by implementing and harmonizing efficient processes, optimized workflows, human collaboration as well as a powerful tech infrastructure.
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“At HubSpot DACH, YOYABA has become an integral part of our promotion strategy. Especially when it comes to distributing case studies, live events and, most importantly, webinars – our main driver of deals, pipeline, and ultimately MRR. What makes the collaboration so valuable is not only YOYABA’s strategic and technical expertise in implementing TLAs that generate tangible demand, but also the seamless and highly collaborative way we work together. The team is proactive, responsive, and consistently focused on impact and has effortlessly adapted to our internal communication style and processes. This makes the partnership not only effective and incredibly smooth, but also enjoyable.”
The TLA Strategy Behind Over 124 New Deals
"Working with YOYABA gave us the speed we urgently needed. We were able to realign our marketing team while advancing towards a truly performance-driven organization. In a short time, we implemented the right processes, structures, and analyses that had immediate business impact. This helped us build real transparency on our organic performance, scale it sustainably, and establish paid as a key driver for our pipeline with a spend to pipeline ratio of 1:4, while setting the data foundation to invest where it matters most.”
Building a high-performing revenue engine: 1:4 spend to pipeline ratio and +80% traffic YoY
"For our GTM strategy in DACH, we needed an ambitious sparring partner. And we certainly found one in YOYABA. The energetic and professional support of the Organic Growth team has enabled us to increase the number of opportunities generated via organic search in DACH by 25%."
3x Increase in Organic Traffic and 25% More Opportunities
"YOYABA truly understands B2B SaaS and drives results beyond just lead generation—they’re focused on real customer wins. Their innovative approach is exactly what’s needed to stay competitive in the ERP market."
62% drop in cost per SQA in 6 months for non-branded search campaigns
“Before this project we had bits and pieces of tracking, but no reliable story from first touch to revenue. YOYABA helped us design and implement a clean attribution engine on top of HubSpot and our product. Today we can actually see which channels create valuable signups & pipeline and make budget decisions with confidence.”
CRM-First Hybrid Attribution System for PLG
"YOYABA helped us overcome some of our toughest operational challenges. Their holistic approach to revamping our CRM systems and processes boosted internal efficiency and enhanced the customer experience. The seamless integration of our customer success and finance teams and the automation of renewal processes were game-changers. Their expertise and commitment set us up for long-term growth."
From lead to cash: sustainable growth through optimized revenue operations
"We knew we needed SEO help, and our CEO understood the value of what kind of results could be driven from a great SEO strategy and execution. So our bar was to find the very best agency to help us - and that ended up being YOYABA after a 3-month search. 3 quarters into our engagement, they’ve lived up to every bit of those expectations, and more. A 126% increase in pipeline generated through organic search will put a smile on any marketing or business leader’s face. Rarely does an agency surpass expectations, but YOYABA consistently has."
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126% Pipeline Increase with SEO, AI & Thought Leadership
“By working with YOYABA, we were able to increase TOFU brand awareness and achieve a high level of education among our target group. YOYABA always manages to create new relevant creatives through a really deep understanding of our target audience - often with a creative twist. By continuously optimizing the messaging, we were able to further increase the very good results. And since we switched to the YOYABA Demand Generation Framework, we have been getting significantly higher-quality leads in the pipeline.“
Scaling Workist to 4x ROAS
"The biggest added value for us is the topic of attribution. Thanks to the adjustments we have made together with YOYABA, we can now drill down into channels and make direct connections to revenue metrics. Therewith, we can better evaluate and steer our marketing & sales activities."
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Scaling without limits through improved CRM & Revops
"YOYABA helped us create scalable processes to manage the entire customer journey, from lead to retention. The new data structure gives us better insights, allowing us to improve our go-to-market strategy."
80% MRR growth & 2x ROAS in just 6 months
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We’re laser-focused on B2B Tech & AI, not one-size-fits-all marketing.
Our strategies prioritize sustainable growth and real impact over vanity metrics.
We deliver fast, effective results while taking the workload off your plate.
What makes YOYABA different from others? What is the USP?
Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.
What is the difference between revenue marketing by YOYABA and traditional marketing?
Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.
How much experience do you have with B2B SaaS and tech?
We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.
How can YOYABA help me significantly increase demand?
This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.
When does it make sense to work with YOYABA?
Usually, B2B software companies work with us for 3 specific reasons:
How does the collaboration work?
It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.
How long should a collaboration with YOYABA take?
On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.
Which metrics does YOYABA use to measure the success of a collaboration?
We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.
When will the first successes be felt at YOYABA?
This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.
What is your pricing?
Our pricing, along with the associated services, can be found in detail on our pricing page.
Book a 30-minute intro call – we'll show you the revenue system behind HubSpot, Dash0 and Personio.
