Your search for a Google Ads agency ends here
As your Google Ads agency, we turn high-intent search traffic into qualified pipeline and new revenue at a CAC that stays low when you scale hard.
Building a high-functioning paid growth (including Search & Social) to match the unicorn’s ambitious growth goals
Building a high-performing paid social engine through structured testing, a strong creative strategy, and channel expansion
Building a data-backed paid engine for 3 different product streams & a cross-market approach
Four reasons your Google Ads don’t create pipeline
Branded clicks hide the real CAC
Blended CAC looks healthy because brand clicks are cheap. Meanwhile, your non-brand campaigns cost far above target, and every euro you add makes it worse.
Google never gets pipeline signals
Smart Bidding optimises for form fills at best and soft conversions at worst. Google never learns which clicks became pipeline, so it buys more of the leads sales rejects.
Paying for irrelevant searches
Without regular hygiene, broad match buys queries nobody would ever bid on. At €40+ per click, that burns budget fast and distorts every report built on that data.
Clicks that never convert to pipeline
Paid traffic lands on generic landing pages without structured testing. Without a feedback loop, conversion rates stay below 1%, keeping your sustainable CPC cap below competitive market rates.
Google Ads built to grow pipeline, not clicks
As a Google Ads agency for B2B SaaS, we connect your CRM to Google Ads, split brand from high intent, keep search terms clean and test landing pages every month. Your search account scales without CAC drifting above target.
Campaign-level numbers, not blended CAC
We work backwards from your ACV, gross margin, close rate and payback target to a maximum CPC. Brand, competitor and high intent get separate targets and reports, so a low brand CAC never hides a high non-brand one. Budget goes where campaigns actually return revenue, so you see whether high intent carries the growth before you scale.
Feeding Google the right signals
We send lifecycle stages from HubSpot or Salesforce back to Google Ads as offline conversions: lead, opportunity and closed won, each with its own value. Smart Bidding then learns which searches create pipeline instead of form fills. Before that, we audit every conversion action, so soft signals such as page views or newsletter sign-ups stop steering your bids.
AI-assisted weekly search term hygiene
We review the search terms behind your keywords and exclude misfits, always checked against CRM outcomes so we never block a query that converts. Broad match and AI Max only run as closely monitored experiments. Based on around €250k of AI Max spend across accounts, we know where it cannibalises brand and where it buys irrelevant traffic.
Landing page experiments built for paid
We build and test pages for paid traffic: competitor comparisons, use-case pages and interactive tools such as pricing calculators. Every page follows a landing page playbook tested across 50+ B2B SaaS accounts. Every month we test a new variant, fully tracked and documented, so what wins carries over to the next page.
From screening to scale in three steps
Every YOYABA Google Ads project starts with an audit of your account and CRM, moves into a rebuild, and then runs on monthly tests, always tied to pipeline.
Account and CRM audit
We review your Google Ads account, conversion tracking and CRM data, so you see which campaigns and keywords drive pipeline and which only spend.
Rebuild and launch
We fix tracking, separate existing campaigns into brand, competitor and high intent, and match each cluster to a landing page. Then the new setup goes live.
Test and scale
We run monthly testing cycles on keywords, bids and landing pages, then report their impact on pipeline and CAC. Budgets only go where payback is proven.
“Working with YOYABA fundamentally changed how we run paid media. We now launch more relevant ads from day one and optimize precisely against performance. At a six-figure media spend, the business impact is huge. We’ve since brought YOYABA’s processes fully in-house, which says a lot about their expertise. To us, YOYABA is the #1 paid media agency in Europe.”
These results speak for themselves
Proof
Paid Growth
What we did
Sent offline conversions on the real revenue event back to Google Ads
Results
+89% YoY across paid channels (Q1 2026 vs. Q1 2025)
Stable blended CAC while scaling
Suiteify (formerly Infoniqa)
Paid media across 100+ campaigns
What we did
Restructured the campaign setup
Reallocated budget to the campaigns that drive pipeline
Tied attribution more closely to pipeline
Results
−41% cost per SQL
1:4 spend-to-pipeline ratio
3× ROAS
The last thing you ask before becoming our customer
What does a Google Ads agency for B2B SaaS do?
A Google Ads agency for B2B SaaS plans, runs and optimises search campaigns that turn buyer searches into pipeline, not just leads. That means working out the CPC your unit economics can afford, connecting the CRM so Smart Bidding learns from opportunities and closed deals, and deciding which keywords deserve budget. A good agency also decides what not to run, such as whether AI Max or Performance Max fit your account at all.
What is included in YOYABA’s Google Ads management?
YOYABA’s Google Ads management covers the ad account and the tracking that feeds it: audit, CRM offline conversions, campaign structure, keyword research, ad copy, search term hygiene, landing page testing and campaign-level reporting. Display retargeting, YouTube and Demand Gen are added once search is profitable. Media budget is paid directly to Google and is not part of our fee. Wider CRM and lifecycle work sits with our RevOps team.
How long until Google Ads results show?
Cleaner traffic and less wasted spend usually show within the first four to six weeks. Pipeline impact takes longer. Opportunities and closed deals follow your sales cycle, so a reliable read on cost per opportunity typically needs two to three months of data.
How much does a Google Ads agency cost?
YOYABA charges a monthly management fee that is separate from your media budget, which you pay to Google directly. The fee depends on scope, markets and spend level. Paid search also needs a minimum budget to work: your target opportunities per month multiplied by your allowable cost per opportunity. Below that figure, an account can’t produce enough signal to optimise.
Why choose YOYABA as your Google Ads agency?
YOYABA manages seven-figure Google Ads spend every month for B2B SaaS companies and judges every campaign on pipeline and payback, not cost per lead. Our paid media, RevOps and organic teams work together, so CRM tracking, landing pages and keyword strategy come from specialists instead of one generalist account manager. Reporting shows which searches grow revenue and which only look profitable on a blended view.