Grow faster than
you can say no
Warning: your development speed might feel uncomfortable at times. Only join us if you’re ready to handle real accounts, budgets, and responsibilities fast.
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Trusted by the biggest names in B2B SaaS & Tech
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„Vor gerade einmal sechs Monaten waren 80 % jährliches Wachstum noch kaum vorstellbar. Heute sind wir auf bestem Weg dorthin. Die Grundlage, die wir gemeinsam geschaffen haben – von Attribution und Datenanreicherung über Analytics bis hin zu Markt- und Produkt-Know-how – ist der Schlüssel zu diesem Erfolg."
Nick Bhutani
VP Marketing, Proof
71,7 %
Neukunden-Wachstum (YOY)
+25 % YOY
Neukunden mit Organic
"Mit YOYABA konnten wir in kürzester Zeit die richtigen Prozesse, Strukturen und Analysen mit sofortigem Business-Impact implementieren. Das hat uns ermöglicht, echte Transparenz über unsere organische Performance zu schaffen, sie nachhaltig zu skalieren und Paid als zentralen Treiber für unsere Pipeline mit einer Spend-to-Pipeline-Quote von 1:4 zu etablieren."
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Josef Elsperger
Deputy CRO, Infoniqa
-41%
in Cost per SQL
1:4
Spend to Pipeline Ratio
"YOYABA schafft es immer wieder, durch ein tiefes Verständnis unserer Zielgruppe neue, relevante, außergewöhnliche Creatives zu entwickeln. Durch die kontinuierliche Optimierung des Messagings konnten wir die sehr guten Ergebnisse weiter steigern. Und seit dem Umstiefg auf das YOYABA Demand Generation Framework, haben wir deutlich hochwertigere Leads in der Pipeline.“
Markus Bimüller
VP Marketing, Workist
4x ROAS
43 % Lead-to-SQL (CR%)
Closed inbound
mehr als verdoppelt
Building a high-performing paid social engine through structured testing, a strong creative strategy, and channel expansion
"YOYABA's deep understanding of the B2B SaaS landscape and outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives."
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Building a high-functioning paid growth (including Search & Social) to match the unicorn’s ambitious growth goals
Building a data-backed paid engine for 3 different product streams & a cross-market approach
SEO strategy focused on SMBs and bottom-of-funnel keywords with high buying intent
Leading the organic growth strategy for one of the fastest-growing AI health tech companies
Personio’s global paid growth partner, driving paid & creative strategy and performance marketing
We handed our global paid strategy to YOYABA and they delivered. They brought a senior team with deep GTM expertise for B2B, took full ownership across multi-six-figure monthly budgets and consistently went above and beyond.
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Doubled outbound SQLs in 5 months through a signal-based outbound engine.
Run ads that create leads but not revenue.
The funnel is full, cost per MQL looks great, and yet every sales review ends with the same desperate question: Where's the revenue?
Want to scale but don’t have the resources to.
Scaling paid is like a fine-dining menu: every course needs its own expert. One generalist won't cut it, and most agencies send you a single cook.
Increase spend without knowing what works.
Budget keeps flowing into channels, but nobody knows if every euro is driving pipeline. Even worse, your data setup couldn't answer that anyway.
Have an agency that doesn't get your business.
Months into the project, and you're still wasting meetings explaining your GTM motion and ACV logic instead of brainstorming new winning concepts.
Why you get results with us
Other performance marketing agencies
Use the same templates for every client
Optimize for clicks & leads
View spend as the ultimate fix
Rely on generalists that leverage templates & AI-generated ads
Run channels in isolation
Strategizes based on your GTM motion
Defines success by revenue growth (so that your board loves your strategy too)
Proves efficiency before spend
Pairs AI-driven performance marketers with a creative team for standout, human-first campaigns
Optimizes your growth system, backed by Organic & RevOps experts
Subservice Section
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Organic growth only compounds when it's built around your GTM, not around keywords. Every recommendation is prioritized by business impact and connected to measurable hypotheses that we continuously refine.
"Das proprietäre Framework von YOYABA hat unseren Paid Media Ansatz grundlegend verändert. Wir können nun direkt relevantere Ads launchen und anhand der Performance gezielt optimieren. Bei einem Media Spend im sechsstelligen Bereich hat das einen signifikanten Einfluss auf Business und Ergebnisse. Dass wir YOYABAs Prozesse inzwischen vollständig intern übernommen haben, zeugt von ihrer umfassenden Expertise. Damit ist YOYABA in unseren Augen die #1 Paid Media Agentur in Europa."
Meet the experts
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Hummel
Office Dog
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creative showcase
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FAQ - Good to know
What makes YOYABA different from others? What is the USP?
Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.
What is the difference between revenue marketing by YOYABA and traditional marketing?
Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.
How much experience do you have with B2B SaaS and tech?
We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.
How can YOYABA help me significantly increase demand?
This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.
When does it make sense to work with YOYABA?
Usually, B2B software companies work with us for 3 specific reasons:
- When there is no internal expertise to achieve the high pipeline & revenue targets, to create and implement a demand generation framework or to implement seamless structures & processes for any revenue marketing discipline
- When in-house capacities of specialists in various areas such as creative strategy, creative production, media buying, revenue operations or content are missing
- When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster
How does the collaboration work?
It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.
How long should a collaboration with YOYABA take?
On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.
Which metrics does YOYABA use to measure the success of a collaboration?
We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.
When will the first successes be felt at YOYABA?
This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.
What is your pricing?
Our pricing, along with the associated services, can be found in detail on our pricing page.