Tidely revolutionizes cash management with real-time tracking, automating data upkeep for ultimate efficiency.

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80% MRR GROWTH & 2X ROAS IN JUST 6 MONTHS

Tidely

Executive Summary

In just 1.5 months, YOYABA achieved conversion rates between 2-8% on Google, setting the stage for an extraordinary turnaround. Venturing beyond conventional platforms, we explored fresh marketing channels like OMR podcasts and industry reviews.

Tidely faced significant challenges with its outdated web system and disjointed system integrations, which obstructed effective attribution mapping. We completely revamped the HubSpot CMS using the YOYABA Attribution Framework, partnering with tech-savvy experts to enhance tracking. This pivotal strategy now provides a robust data foundation, empowering us with precise insights for smarter decision-making ahead.

Challenge

Organic – Challenges

Our initial focus was to implement essential elements at the paid level to secure solid revenue. This resulted in 20-30 high-intent leads booking a demo and converting. In the next step, we integrated Organic Growth into the hybrid strategy to grow further and bolster the sustainability of the marketing mix.

Paid – Challenges

Before partnering with us, Tidely had experimented with two consecutive agencies, depleting internal resources and funds in the process. Communication challenges persisted, campaigns stalled, and tangible results remained elusive.

We thoroughly analyzed the customer journey, discontinuing ineffective campaigns and keywords. Furthermore, we experimented with various keyword match types and successfully placed high-performing ads across Google, Meta, LinkedIn, Bing, and Capterra platforms.

Tidely

Main areas of collaboration

Our collaboration with Tidely thrives on mutual commitment. Their willingness to experiment and transparent communication regarding figures and targets empowers us to deliver our best results. Together, we've optimized landing pages for high conversions and established an automated workflow for a weekly webinar.

+80%

Closed-Won MRR

> 50%

Reduced CPC

> 50%

Reduced CAC
Tidely

Results

  • ROAS doubled just three months into our collaboration
  • Despite maintaining the same budget, contact creation via paid search increased fourfold
  • Both CPD (cost per demo) and CAC (customer acquisition costs) decreased by 50%
  • Closed-Won MRR soared by 80% (from 2.9k€ in October to 4.8k€ in February
Matthias
 
Deimann
Online Marketing Manager
Matthias Deimann

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