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80% MRR growth & 2x ROAS in just 6 months

"YOYABA helped us create scalable processes to manage the entire customer journey, from lead to retention. The new data structure gives us better insights, allowing us to improve our go-to-market strategy."

Franz Tauber
Franz Tauber
Chief Growth Officer
+80%
Closed-Won MRR
> 50%
Reduced CPC
> 50%
Reduced CAC

Executive summary

In just 1.5 months, YOYABA achieved conversion rates between 2-8% on Google, setting the stage for an extraordinary turnaround. Venturing beyond conventional platforms, we explored fresh marketing channels like OMR podcasts and industry reviews.

Tidely faced significant challenges with its outdated web system and disjointed system integrations, which obstructed effective attribution mapping. We completely revamped the HubSpot CMS using the YOYABA Attribution Framework, partnering with tech-savvy experts to enhance tracking. This pivotal strategy now provides a robust data foundation, empowering us with precise insights for smarter decision-making ahead.

Challenges

Our collaboration with Tidely thrives on mutual commitment. Their willingness to experiment and transparent communication regarding figures and targets empowers us to deliver our best results. Together, we've optimized landing pages for high conversions and established an automated workflow for a weekly webinar.

Main areas of collaboration

Our collaboration with Tidely thrives on mutual commitment. Their willingness to experiment and transparent communication regarding figures and targets empowers us to deliver our best results. Together, we've optimized landing pages for high conversions and established an automated workflow for a weekly webinar.

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The Results

  • ROAS doubled just three months into our collaboration
  • Despite maintaining the same budget, contact creation via paid search increased fourfold
  • Both CPD (cost per demo) and CAC (customer acquisition costs) decreased by 50%
  • Closed-Won MRR soared by 80% (from 2.9k€ in October to 4.8k€ in February

"YOYABA helped us create scalable processes to manage the entire customer journey, from lead to retention. The new data structure gives us better insights, allowing us to improve our go-to-market strategy."

Franz Tauber
Chief Growth Officer
Franz Tauber

Creative showcase

Summary
Tidely revolutionizes cash management with real-time tracking, automating data upkeep for ultimate efficiency.
Industry
Finances SAAS
Headquarters
Munich, Germany
Company size
50 FTE
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