Scale Paid Media in B2B SaaS without burning budget

Paid Media Masterclass

Most B2B SaaS teams scale spend, but not strategy. What works at €10K paid media spend breaks at €50K. And at €150K, you're playing a different game.

In this 90-minute live session, we'll present the playbook to scale Paid Media for every SaaS growth stage and break down what actually needs to change as your paid budget grows.

12. February 2026
4:30 - 6:00pm (CET)
remote

Our speakers

Our Speakers are leading experts in paid growth and revenue marketing, with years of experience helping some of the fastest-growing companies scale. In this Masterclass, they’ll share their top strategies, and real-world tactics to help you scale paid media without breaking the bank.

Matthis Janssen
VP Revenue Marketing at YOYABA

As VP Revenue Marketing at YOYABA, Matthis has exclusive insights into 20+ B2B SaaS Ad accounts at his fingertips. His expertise in paid media helps scale-ups like Personio and Cognism to crush their ambitious growth targets while staying profitable and efficient. Thanks to his unique insights and experience, he is a regular speaker at B2B marketing events across DACH and guest of the Revenue Marketing Realtalk podcast.

Adam Holmgren
Co-Founder and CEO at Fibbler

Adam is the co-founder and CEO of Fibbler, a fast-growing SaaS platform built to help B2B marketers connect LinkedIn Ads performance to pipeline and revenue. With over 10 years of experience in B2B marketing and a background in economics, Adam has led demand generation efforts across both startups and scale-ups. He’s known for his no-fluff approach to LinkedIn Ads, ABM, and brand building. Before Fibbler, Adam built and sold a 700+ member B2B marketing community and a podcast that reached over 16.000 downloads and $50k in revenue.

Tim Rath
Founder & CEO at YOYABA

Tim founded the Revenue Marketing agency YOYABA in 2019 to help B2B tech companies chase real pipeline impact, not vanity metrics. Since then, YOYABA has grown into one of the best-known agency brands in DACH, working with some of the fastest growing tech companies in the world. Tim is internationally known as a Thought Leader in Revenue Marketing and GTM for B2B. He's hosting the weekly podcast "Revenue Marketing Realtalk" and shares fresh industry insights with his 22k+ LinkedIn followers almost daily.

Topics our Experts will tackle

Paid Media Playbook

Scaling from €10K to €150K is hard. We’ll share a practical playbook for scaling paid media as your SaaS company grows, with clear, actionable insights for SaaS leaders.

Set-up for Success

Let's get into the nitty gritty: the right philosophy to follow, the channels and tools to use, and the KPIs to track to build a profitable B2B SaaS paid media engine.

Real-life Growth Stories

Learn from proven initiatives: what worked, which strategies drove results, and patterns behind high-impact paid growth, ready for you to use.