Revenue marketing realtalk
All episodes in one place

Case Breakdowns

Deep dives into the challenges, strategies, and learnings behind the most exciting cases from our client base. So you know how to approach similar situations and hit your growth goals.

Thought Leader

Thought leaders from the B2B Tech & AI space like Pip Klöckner, Daniel Keinrath, Florian Bunn, and Melanie Riebel share the defining moments and key learnings from their careers. Combined with their perspective on the future of B2B Tech & AI and insights into the playbooks behind the growth of some of Europe’s most exciting B2B Tech & AI companies.

GTM & Demand Gen

The most important trends and winning strategies across GTM, Paid Media, Organic Growth, AI Search, and Revenue Operations — straight from the YOYABA engine room and the latest GTM playbooks in B2B Tech & AI.

We built revenue marketing engines for the brands you love
Personio
Elevating Personio’s global paid growth approach
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New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
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Infoniqa
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NavVis
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proof
With custom data enrichment to scalable account & lead scoring
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Cognism
Modernized Paid Social by applying our Creative Strategy Framework
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Dash0
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Chaos
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Haiilo
18% YoY growth of opportunities in DACH
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Voize
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Workmotion
Changing the strategy from lead gen to revenue marketing
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HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
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Sipgate
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meistertask
Increasing inbound ICP lead generation
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Teamviewer
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Taxfix
133 B2B customers
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Storyblok
Helped scaling from 36 to over 250 employees
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IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
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HRS
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loxo
20 hand-raisers & 7x Pipeline in just 24 days
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Clockodo
Improved data accuracy & system synchronization
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Instaffo
Bringing demand generation to the next level
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Lucanet
Strategic advancement of the comprehensive paid media strategy
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Workist
Scaled to 4x ROAS
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Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.
Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
Infoniqa
This is some text inside of a div block.
NavVis
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Dash0
This is some text inside of a div block.
Chaos
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Voize
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Sipgate
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.
Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
Infoniqa
This is some text inside of a div block.
NavVis
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Dash0
This is some text inside of a div block.
Chaos
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Voize
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Sipgate
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.
Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
Infoniqa
This is some text inside of a div block.
NavVis
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Dash0
This is some text inside of a div block.
Chaos
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Voize
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Sipgate
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.
Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
Infoniqa
This is some text inside of a div block.
NavVis
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Dash0
This is some text inside of a div block.
Chaos
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Voize
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Sipgate
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.
Personio
Elevating Personio’s global paid growth approach
This is some text inside of a div block.
New Work SE
Planned and created high-quality Organic Social content for onlyfy by XING
This is some text inside of a div block.
Infoniqa
This is some text inside of a div block.
NavVis
This is some text inside of a div block.
proof
With custom data enrichment to scalable account & lead scoring
This is some text inside of a div block.
Cognism
Modernized Paid Social by applying our Creative Strategy Framework
This is some text inside of a div block.
Dash0
This is some text inside of a div block.
Chaos
This is some text inside of a div block.
Haiilo
18% YoY growth of opportunities in DACH
This is some text inside of a div block.
Voize
This is some text inside of a div block.
Workmotion
Changing the strategy from lead gen to revenue marketing
This is some text inside of a div block.
HubSpot
Modernizing paid strategy by integrating Thought Leadership Content
This is some text inside of a div block.
Sipgate
This is some text inside of a div block.
meistertask
Increasing inbound ICP lead generation
This is some text inside of a div block.
Teamviewer
This is some text inside of a div block.
Taxfix
133 B2B customers
This is some text inside of a div block.
Storyblok
Helped scaling from 36 to over 250 employees
This is some text inside of a div block.
IDnow
Scaling LinkedIn paid social through a holistic demand creation strategy
This is some text inside of a div block.
HRS
This is some text inside of a div block.
loxo
20 hand-raisers & 7x Pipeline in just 24 days
This is some text inside of a div block.
Clockodo
Improved data accuracy & system synchronization
This is some text inside of a div block.
Instaffo
Bringing demand generation to the next level
This is some text inside of a div block.
Lucanet
Strategic advancement of the comprehensive paid media strategy
This is some text inside of a div block.
Workist
Scaled to 4x ROAS
This is some text inside of a div block.
Usercentrics
Targeted optimisation of the outbound approach
This is some text inside of a div block.
Playplay
10X more pipeline in DACH
This is some text inside of a div block.

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