AI Search Masterclass
AI agents don't browse. They act.
And most websites aren't built for that. In this AI Search Masterclass, organic growth experts Oliver Kuttruff and Crystal Carter break down the shift from "AI reads your content" to "AI executes on your site".
And what that means for how you build, structure, and optimise your web presence right now.
We'll cut through the WebMCP noise, explain what agent-ready actually looks like in practice, and show you exactly what to implement (and what to skip). Real frameworks, zero hype.
Our speakers
Our speakers are leading experts practitioners at the frontier of AI search, agent infrastructure, and revenue marketing - with hands-on experience helping B2B companies adapt to a web that machines increasingly navigate. In this Masterclass, they'll share what's real, what's ready, and what you can actually ship this quarter.
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Oliver Kuttruff is Senior Organic Growth Consultant at YOYABA & founder of siver.team. For more than seven years he has been helping companies generate organic growth, optimize their websites and improve the search experience. His expertise ranges from technical SEO to conversion optimization (CRO) and search experience management (SXM). As a certified OKR coach, he also focuses on the strategic alignment of projects and their implementation.
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Crystal Carter is a world-renowned AI and SEO strategist dedicated to helping high-performing companies thrive on the AI powered web. As Head of AI Search and SEO Communications at Wix, she leverages 20 years of experience, including work for McDonald’s and TripAdvisor. She helps teams of all sizes accelerate AI adoption and drive brand growth. A master storyteller and tactical expert, Crystal transforms complex tech into actionable excellence, ensuring your organization doesn't just keep up, but leads the way.
Topics our Experts will tackle
What WebMCP Actually Is (And Isn't)
Two real approaches to agent-executable sites: Declarative API and Imperative API. We’ll explain what that is, how to use it and, most importantly - when.
From Ranking Pages to Enabling Agent Actions
SEO now means letting an agent complete tasks on your site, not just getting in front of humans. We'll show you how to think in UX/UI rules for machines.
What to Build, What to Skip, and What's Still Hype
We'll give you a clear-eyed breakdown of what's production-ready today, what's emerging, and what you can safely ignore for the next quarter.
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