Where SEO Playbooks are born, shaped and shared.

Organic Growth & AI Meetup

Google's AI Overviews are shrinking organic traffic. LLMs are becoming the new first touch for B2B buyers. Content strategies that worked two years ago are already losing ground. The teams that figure this out now will own their category, and the ones that don't will keep compensating with paid spend.

On June 2nd, we're bringing together 30 of the sharpest minds in B2B Tech & AI to discuss what Organic Growth & SEO Excellence looks like in 2026 and beyond. And build connections that last beyond this evening.

Are you in?
June 2, 2026
5 PM – 8:30PM
Celonis Office (Munich)

Our speakers

Our speakers have built and scaled organic & SEO programs at some of the most successful B2B tech companies in the world. They're among the sharpest minds in the game, and here to share what they know and be challenged by you with some spicy questions.

Kevin Indig
Organic Growth Advisor

Kevin is an independent advisor to some of the wold’s fastest-growing tech companies such as Reddit, Snap and Upwork. Using his 10+ years of experience in various growth channels at companies like Atlassian, he helps his clients master SEO and conquer emerging marketing channels like YouTube or podcasts. Kevin shares his deep research into the tech industry on a weekly basis with 20k+ newsletter subscribers and 50k+ LinkedIn followers.

Jennifer Lapp
Head of Growth DACH & Latam at HubSpot

Jennifer Lapp is Head of Growth Marketing for the DACH and LATAM at HubSpot - as seasoned content strategist with extensive experience in SEO, content marketing and marketing strategy; She combines analytical thinking with creative vision and shows how artificial intelligence can turn data into exciting, human stories.

Oliver Kuttruff
Senior Organic Growth Consultant at YOYABA

Oliver Kuttruff is Senior Organic Growth Consultant at YOYABA & founder of siver.team. For more than seven years he has been helping companies generate organic growth, optimize their websites and improve the search experience. His expertise ranges from technical SEO to conversion optimization (CRO) and search experience management (SXM). As a certified OKR coach, he also focuses on the strategic alignment of projects and their implementation.

Gvido Grūbe
Organic Automations Specialist at YOYABA

Gvido is an Organic Automations and Tech SEO Specialist at YOYABA with over a decade of field experience, covering both B2C and B2B SaaS. Passionate about all things algorithms, tech, and AI empowerment, Gvido builds systems that make SEO work faster, smarter, and more fun. Keen on innovation and all things cutting-edge, Gvido continuously seeks ways to identify the next best thing and put it into practice.

Our partner

To create this event, we're teaming up with Celonis. They've seen it all, done it all, and became the global leader in process intelligence in doing so - valued at over $13B and trusted by the world's largest enterprises. Together we'll create an evening packed with insights and connections worth your time.

Event PROGRAM

What to Expect at The Organic Growth & AI Meet-up

Insights that pay

Four top-tier organic growth & SEO experts share proven strategies that drive revenue growth as AI rewrites the rules. No livestreams. No recordings. What gets shared in this room, stays in this room.

Contacts that slay

30 handpicked B2B Organic Growth & SEO leaders from B2B Tech & AI come together for honest conversations, real knowledge exchange, and connections within that last beyond this evening.

Atmosphere to stay

The kind of evening you don't want to end. Casual enough to unwind after a long workday, comfortable enough to be honest about your challenges and have real conversations with people who just get it.

Save your seat now

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billie
babbel
akirolabs
join
machtfit
mula
pliant
senken
Spryker
synera
emnify
gohiring
fiege
eyeable
clearer
charles
celonis
byner
braze
billie
babbel
akirolabs
join
machtfit
mula
pliant
senken
Spryker
synera
emnify
gohiring
fiege
eyeable
clearer
charles
celonis
byner
braze
billie
babbel
akirolabs
join
machtfit
mula
pliant
senken
Spryker
synera
emnify
gohiring
fiege
eyeable
clearer
charles
celonis
byner
braze
billie
babbel
akirolabs
join
machtfit
mula
pliant
senken
Spryker
synera
emnify
gohiring
fiege
eyeable
clearer
charles
celonis
byner
braze
billie
babbel
akirolabs
join
machtfit
mula
pliant
senken
Spryker
synera
emnify
gohiring
fiege
eyeable
clearer
charles
celonis
byner
braze
billie
babbel
akirolabs
join
machtfit
mula
pliant
senken
Spryker
synera
emnify
gohiring
fiege
eyeable
clearer
charles
celonis
byner
braze
billie
babbel
akirolabs
join
machtfit
mula
pliant
senken
Spryker
synera
emnify

FAQ – EVERYTHING YOU NEED TO KNOW

How do I sign up for the OG meetup?

Simply sign up via the button on this page and wait for confirmation from our team. Please note that spots are limited.

Where is the OG meetup happening?

In an exclusive venue in the heart of Munich. Full details will be shared once your participation is confirmed.

What language will the event be in?

All sessions will be conducted in English.