AI Search Masterclass
AIO and AI mode are eating up your Google traffic. Do you have a response to that? In our AI Search Masterclass, organic growth experts Sam Kuehnle and Oliver Kuttruff will explain how clicks have become vanity and which KPIs actually predict revenue. All backed up with real-life insights from the Loxo Case on how brand exposure became the new growth engine for the company.
Our speakers
Our Speakers are leading experts in organic growth, artificial intelligence and revenue marketing, with years of experience helping some of the fastest-growing companies scale. In this Masterclass, they’ll share their top strategies, bold insights, and real-world tactics to help you adapt to the evolving search landscape.
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Oliver Kuttruff is Senior Organic Growth Consultant at YOYABA & founder of siver.team. For more than seven years he has been helping companies generate organic growth, optimize their websites and improve the search experience. His expertise ranges from technical SEO to conversion optimization (CRO) and search experience management (SXM). As a certified OKR coach, he also focuses on the strategic alignment of projects and their implementation.
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VP of Marketing at Loxo, the Talent Intelligence Platform. From working in-house at a $1B ARR publicly-traded company, to advising seed stage companies trying to figure out how to crack their first $1M in ARR, to everything in-between, he's seen how unique all of these environments can be and how in order to drive success, you have to be willing to adapt to the unique variables in play for your company and market.
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Tim founded the Revenue Marketing agency YOYABA in 2019 to help B2B tech companies chase real pipeline impact, not vanity metrics. Since then, YOYABA has grown into one of the best-known agency brands in DACH, working with some of the fastest growing tech companies in the world. Tim is internationally known as a Thought Leader in Revenue Marketing and GTM for B2B. He's hosting the weekly podcast "Revenue Marketing Realtalk" and shares fresh industry insights with his 22k+ LinkedIn followers almost daily.
Topics our Experts will tackle
The Buyer Journey Shift
Get the latest update on how AI is reshaping the buyer journey, and what that means for your marketing KPIs to stay revenue-relevant.
Success Story Deep Dive
Learn how Loxo and YOYABA tackled fragmented buyer journeys, boosted AI visibility, and closed gaps in reporting and execution.
Actionable Insights & Tactics
Learn from real-life cases: what worked, which strategies drove results, and patterns behind high-impact growth, ready for you to use.
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