FUTURE OF REVENUE MARKETING

Lars Grønnegaard Hansen sees himself as a passionate problem solver. For the last 7 years, he has been solving burning issues in B2B GTM. He co-founded Dreamdata to help companies create more revenue by offering better performing customer journeys. Previously, Lars grew Trustpilot’s ARR by 50 % every year for 5 consecutive years as SVP Product Marketing.

As Chief Marketing Officer at Usercentrics, Adelina Peltea’s vision and expertise are pivotal in steering the company towards its ambitious goal of transforming the internet. Her track record includes key roles at successful tech companies such as Typeform (valued at almost $1B), Holded (sold to Visma, valued at $21B) and TradeGecko (acquired by Intuit, market cap $180B), making her a well-rounded marketing leader and a recognized specialist in Product-Led Growth.

As Deputy CRO at INFONIQA, Josef redefined how Sales and Marketing work together, achieving 30 % more conversions, 90 % forecast accuracy, 20 % faster sales cycles and a revenue boost of 30 %. He also more than doubled the new business conversion rate — from 30 % to 65 % — in just a few months. Before, the solution-oriented optimist and passionate speaker helped companies like Trusted Shops and Statista align their GTM initiatives to create efficient revenue impact.

Jennifer Lapp is Head of Growth Marketing for the DACH and LATAM at HubSpot - as seasoned content strategist with extensive experience in SEO, content marketing and marketing strategy; She combines analytical thinking with creative vision and shows how artificial intelligence can turn data into exciting, human stories.