Paid Media in the age of ai
AI is rewriting B2B paid in real time. CPMs climb, creative fatigue accelerates, and the roles, skills, and processes that ran paid one year ago no longer match the work. To turn paid into a profitable growth channel, it takes a sharper, smarter playbook. The teams that don't figure this out now will keep compensating with more spend.
For this reason we're bringing together 30 of the sharpest minds in paid media for B2B Tech & AI to London to discuss what Paid Media Excellence in the age of AI looks like in 2026 and beyond. And to build connections that last beyond this evening, while enjoying a cold drink overlooking London's skyline.
Are you in?
June 25, 2026
4:30 PM – 8:00 PM (BST)
LinkedIn Rooftop (London)
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Our speakers
Our speakers have built and scaled paid programs at some of the most successful B2B tech companies in the world. They're among the sharpest minds in the game, and here to share what they know and be challenged by you with some spicy questions.
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As VP Revenue Marketing at YOYABA, Matthis has exclusive insights into 20+ B2B SaaS Ad accounts at his fingertips. His expertise in paid media helps scale-ups like Personio and Cognism to crush their ambitious growth targets while staying profitable and efficient. Thanks to his unique insights and experience, he is a regular speaker at B2B marketing events across DACH and guest of the Revenue Marketing Realtalk podcast.
Alex joined Personio as Performance Marketing Lead after excelling in various GTM roles at Meta and Workday. His expertise in demand gen and acquisition marketing for B2B SaaS companies earned him three promotions in less than five years, first to Head of Digital Marketing, then Head of Growth and now Director Growth Marketing at the German unicorn.
As Senior Agency Lead DACH at LinkedIn, Manuel oversees the independent agency portfolio that represents a significant share of LinkedIn's regional ad business. With 10+ years inside LinkedIn and deep expertise across performance, branding, and measurement, he partners with the region's leading B2B agencies to shape how they run paid on the platform, giving him a front-row seat to what's coming for LinkedIn in 2026 and beyond.
Our partner
To create this event, we're teaming up with LinkedIn. There's no better partner to talk about B2B paid media than the team that's been shaping it for the last decade and spots the trends before the rest of the market catches on. Together we'll create an evening packed with insights and connections worth your time.
Event PROGRAM
What to Expect at The Paid Media Excellence Workshop
Insights that pay
Three paid growth experts stand ready to be challenged by your toughest questions on the future of paid media. No livestreams or recordings. What's shared here, stays here.
Contacts that slay
30 handpicked Paid Media and Demand Gen Decision Makers from B2B Tech & AI come together for honest conversations, real knowledge exchange, and connections that last beyond this evening.
Atmosphere to stay
A night of real learnings and honest conversations with people who actually get it, paired with great food, cold drinks, and a view over London you won't forget.
Save your seat now
FAQ – EVERYTHING YOU NEED TO KNOW
Where is the Paid Media Excellence meetup happening?
The meetup will officially take place in the LinkedIn Office in London (123 Farringdon Rd, London EC1R 3DA, United Kingdom)
How do I sign up for the Paid Exellence meetup?
Simply sign up via the button on this page and wait for confirmation from our team. Please note that spots are limited.
Who can attend?
This event is designed for marketing executives and decision makers for Paid Media and Demand Gen in the B2B Tech and AI industry. Attendance is limited to ensure high-quality, in-depth discussions.
What language will the event be in?
All sessions will be conducted in English.